紀錄類型: |
書目-電子資源
: Monograph/item
|
杜威分類號: |
658.4/21 |
書名/作者: |
The entrepreneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence // Tom Cannon. |
作者: |
Cannon, J. Thomas. |
出版者: |
Westport, Conn. : : Praeger,, 2006. |
面頁冊數: |
xv, 301 p. : : ill. ;; 25 cm. |
標題: |
Entrepreneurship. |
標題: |
Businesspeople. |
標題: |
Success in business. |
標題: |
Leadership. |
ISBN: |
0313056498 (e-Book) |
ISBN: |
9780313056499 (e-Book) |
ISBN: |
0275989046 (alk. paper) |
ISBN: |
9780275989040 (alk. paper) |
書目註: |
Includes bibliographical references (p. [281]-293) and index. |
內容註: |
Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and marketing mix -- Key five : customer services that generate repeat business -- Part B. Profit-producing managerial and operational strategies -- Key six : dynamic, "no-gaps" business planning -- Key seven : people power through teaming and empowerment -- Key eight : leveraged development, production, and outsourcing -- Key nine : problem solving and "do-your-own" turnarounds -- Key ten : linking growth strategies with profit plans. |
電子資源: |
An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information. |