大葉大學圖書館 |

Myths of social media[electronic resource] :dismiss the misconceptions and use social media effectively in business /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.872
書名/作者:	Myths of social media : dismiss the misconceptions and use social media effectively in business // Michelle Carvill, Ian MacRae.
其他題名:	Dismiss the misconceptions and use social media effectively in business
作者:	Carvill, Michelle,
其他作者:	MacRae, Ian
面頁冊數:	1 online resource (241 p.)
標題:	Internet marketing.
標題:	Social media.
標題:	Information technology - Management.
ISBN:	9780749498719
ISBN:	9780749498726
ISBN:	9780749498733
書目註:	Includes bibliographical references and index.
內容註:	Myths of social media: dismiss the misconceptions, side-step the slip-ups and use social media effectively in business -- Dedication -- Contents -- Myth 1. Social media is a waste of time -- Myth 2. Social media is free -- Myth 3. All social networks do the same thing -- Myth 4. Social media can replace your business website -- Myth 5. It's not possible to measure social media ROI -- Myth 6. Social media activity is purely a marketing function -- Myth 7. Social media marketing is a dark art -- Myth 8. Sharing more content is always better -- Myth 9. Social media cannot be done well in-house -- Myth 10. Social media is purely for broadcasting -- Myth 11. Social media replaces real-life networking -- Myth 12. Social media means my business has to be available 24/7 -- Myth 13. Social media is no use for internal communications -- Myth 14. Social media is full of #fakenews -- Myth 15. It's not worth responding to criticism on social media -- Myth 16. Social media is for posting pictures of your breakfast -- Myth 17. Oversharing on social media can reveal trade secrets -- Myth 18. People on social media will appreciate my tipsy humour -- Myth 19. Digital natives are all social media experts -- Myth 20. Social media influencers are a new phenomenon -- Myth 21. People have different personalities on social media -- Myth 22. Personal information on social media should not be used by businesses -- Myth 23. Social media is just for talking to customers -- Myth 24. Being active on social media lets me control my digital footprint -- Myth 25. Social networks will protect my data -- Myth 26. Social media is the best source of information -- Myth 27. Social media isn't that influential -- Myth 28. Social media produces information bubbles -- Glossary -- Index.
摘要、提要註:	Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.
電子資源:	https://portal.igpublish.com/iglibrary/search/KOGANB0002048.html

Myths of social media[electronic resource] :dismiss the misconceptions and use social media effectively in business /
Carvill, Michelle,1969-

Myths of social mediadismiss the misconceptions and use social media effectively in business /[electronic resource] :Dismiss the misconceptions and use social media effectively in businessMichelle Carvill, Ian MacRae. - 1 online resource (241 p.) - Business myths. - Business myths..

Includes bibliographical references and index.

Myths of social media: dismiss the misconceptions, side-step the slip-ups and use social media effectively in business -- Dedication -- Contents -- Myth 1. Social media is a waste of time -- Myth 2. Social media is free -- Myth 3. All social networks do the same thing -- Myth 4. Social media can replace your business website -- Myth 5. It's not possible to measure social media ROI -- Myth 6. Social media activity is purely a marketing function -- Myth 7. Social media marketing is a dark art -- Myth 8. Sharing more content is always better -- Myth 9. Social media cannot be done well in-house -- Myth 10. Social media is purely for broadcasting -- Myth 11. Social media replaces real-life networking -- Myth 12. Social media means my business has to be available 24/7 -- Myth 13. Social media is no use for internal communications -- Myth 14. Social media is full of #fakenews -- Myth 15. It's not worth responding to criticism on social media -- Myth 16. Social media is for posting pictures of your breakfast -- Myth 17. Oversharing on social media can reveal trade secrets -- Myth 18. People on social media will appreciate my tipsy humour -- Myth 19. Digital natives are all social media experts -- Myth 20. Social media influencers are a new phenomenon -- Myth 21. People have different personalities on social media -- Myth 22. Personal information on social media should not be used by businesses -- Myth 23. Social media is just for talking to customers -- Myth 24. Being active on social media lets me control my digital footprint -- Myth 25. Social networks will protect my data -- Myth 26. Social media is the best source of information -- Myth 27. Social media isn't that influential -- Myth 28. Social media produces information bubbles -- Glossary -- Index.

Access restricted to authorized users and institutions.

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Mode of access: World Wide Web.

ISBN: 9780749498719Subjects--Topical Terms:

184218
Internet marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Myths of social media[electronic resource] :dismiss the misconceptions and use social media effectively in business /
LDR:03114nmm a2200325 i 4500 001 525123
006 m eo d
007 cr cn |||m|||a
008 230513t20202020enk ob 001 0 eng d
020 $a 9780749498719
020 $a 9780749498726
020 $a 9780749498733
035 $a KOGANB0002048
040 $a iG Publishing $b eng $c iG Publishing $e rda
050 0 0 $a HF5415.1265
082 0 0 $a 658.872
100 1 $a Carvill, Michelle, $d 1969- $e author. $3 752874
245 1 0 $a Myths of social media $h [electronic resource] : $b dismiss the misconceptions and use social media effectively in business / $c Michelle Carvill, Ian MacRae.
246 3 0 $a Dismiss the misconceptions and use social media effectively in business
264 1 $a London ; $a New York, NY : $b Kogan Page, $c 2020.
264 4 $c ©2020
300 $a 1 online resource (241 p.)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 1 $a Business myths
504 $a Includes bibliographical references and index.
505 0 $a Myths of social media: dismiss the misconceptions, side-step the slip-ups and use social media effectively in business -- Dedication -- Contents -- Myth 1. Social media is a waste of time -- Myth 2. Social media is free -- Myth 3. All social networks do the same thing -- Myth 4. Social media can replace your business website -- Myth 5. It's not possible to measure social media ROI -- Myth 6. Social media activity is purely a marketing function -- Myth 7. Social media marketing is a dark art -- Myth 8. Sharing more content is always better -- Myth 9. Social media cannot be done well in-house -- Myth 10. Social media is purely for broadcasting -- Myth 11. Social media replaces real-life networking -- Myth 12. Social media means my business has to be available 24/7 -- Myth 13. Social media is no use for internal communications -- Myth 14. Social media is full of #fakenews -- Myth 15. It's not worth responding to criticism on social media -- Myth 16. Social media is for posting pictures of your breakfast -- Myth 17. Oversharing on social media can reveal trade secrets -- Myth 18. People on social media will appreciate my tipsy humour -- Myth 19. Digital natives are all social media experts -- Myth 20. Social media influencers are a new phenomenon -- Myth 21. People have different personalities on social media -- Myth 22. Personal information on social media should not be used by businesses -- Myth 23. Social media is just for talking to customers -- Myth 24. Being active on social media lets me control my digital footprint -- Myth 25. Social networks will protect my data -- Myth 26. Social media is the best source of information -- Myth 27. Social media isn't that influential -- Myth 28. Social media produces information bubbles -- Glossary -- Index.
506 $a Access restricted to authorized users and institutions.
520 3 $a Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.
538 $a Mode of access: World Wide Web.
650 0 $a Internet marketing. $3 184218
650 0 $a Social media. $3 350802
650 0 $a Information technology $x Management. $3 337161
655 4 $a Electronic books. $2 local $3 336502
700 1 $a MacRae, Ian $c (Psychologist), $e author. $3 752875
830 0 $a Business myths. $3 752876
856 4 0 $u https://portal.igpublish.com/iglibrary/search/KOGANB0002048.html