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Current perspectives on consumer psychology[electronic resource] /

Record Type:	Electronic resources : Monograph/item
[NT 15000414]:	658.8342
Title/Author:	Current perspectives on consumer psychology/ Hatic Aydin & Aysel Kurnaz (eds.).
other author:	Kurnaz, Aysel.
Published:	Berlin : : Peter Lang,, 2020.
Description:	252 p. : : ill., digital ;; 24 cm.
Subject:	Consumers - Psychology.
Subject:	Consumer behavior - Psychological aspects.
ISBN:	9783631832233
ISBN:	9783631816349
[NT 15000228]:	List of Contributors Section 1 Perspectives of Consumer Psychology Selay ILGAZ SUMER 1 The Effect of the Brain on Consumer Behavior: Placebo Effect Orhan DUMAN 2 Post-Modern Truth of Consumerism: Hyperreal Consumption Hulya ER and Murat ER 3 Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior Evrim ERDOGAN YAZAR 4 Brand Identity and Narcissism Didem DEMIR 5 The Importance of Slow Food Consumption for Tourism Marketing Yalcin KAHYA 6 Different Approaches to the Concept of Consumption Mutlu UYGUN and Ebru GUNER 7 Spiritual Consumption as a Rising Trend in Consumer Psychology Ozlem AKBULUT DURSUN 8 Thorstein Veblen and Conspicuous Consumption Mehmet Said KOSE 9 Minimalism in Consumption Selcuk Yasin YILDIZ and Sezen GULEC 10 Consumer Regret Ilknur TUFEKCI 11 The Relationship between Consumer Guilt and Shame and Impulse Buying Melih BASKOL 12 The Relationship between Subjective Well-Being and Consumer Well-Being Elif KARA 13 Consumer Wisdom Section 2 Theories of Consumer Psychology Hayrettin ZENGIN and Eda KUTLU 14 Customer Evangelism and Its Theoretical Bases Umit BASARAN 15 Self-Identity Theory in Consumer Psychology and Behavior Hatice AYDIN and Somayyeh BIKARI 16 Evaluation of Cognitive Dissonance Theory Emre HARORLI 17 Socioemotional Selectivity Theory Section 3 Practices of Consumer Psychology Hayrettin ZENGIN 18 Metaphoric Analysis of Consumption Concept in Digital Natives Volkan TEMIZKAN 19 Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? Aysel KURNAZ 20 Bibliometric Analysis of the Journal of Consumer Psychology List of Figures List of Tables
[NT 15000229]:	Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
Online resource:	https://www.peterlang.com/document/1111490

Current perspectives on consumer psychology[electronic resource] /
Current perspectives on consumer psychology[electronic resource] /Hatic Aydin & Aysel Kurnaz (eds.). - Berlin :Peter Lang,2020. - 252 p. :ill., digital ;24 cm.

List of Contributors Section 1 Perspectives of Consumer Psychology Selay ILGAZ SUMER 1 The Effect of the Brain on Consumer Behavior: Placebo Effect Orhan DUMAN 2 Post-Modern Truth of Consumerism: Hyperreal Consumption Hulya ER and Murat ER 3 Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior Evrim ERDOGAN YAZAR 4 Brand Identity and Narcissism Didem DEMIR 5 The Importance of Slow Food Consumption for Tourism Marketing Yalcin KAHYA 6 Different Approaches to the Concept of Consumption Mutlu UYGUN and Ebru GUNER 7 Spiritual Consumption as a Rising Trend in Consumer Psychology Ozlem AKBULUT DURSUN 8 Thorstein Veblen and Conspicuous Consumption Mehmet Said KOSE 9 Minimalism in Consumption Selcuk Yasin YILDIZ and Sezen GULEC 10 Consumer Regret Ilknur TUFEKCI 11 The Relationship between Consumer Guilt and Shame and Impulse Buying Melih BASKOL 12 The Relationship between Subjective Well-Being and Consumer Well-Being Elif KARA 13 Consumer Wisdom Section 2 Theories of Consumer Psychology Hayrettin ZENGIN and Eda KUTLU 14 Customer Evangelism and Its Theoretical Bases Umit BASARAN 15 Self-Identity Theory in Consumer Psychology and Behavior Hatice AYDIN and Somayyeh BIKARI 16 Evaluation of Cognitive Dissonance Theory Emre HARORLI 17 Socioemotional Selectivity Theory Section 3 Practices of Consumer Psychology Hayrettin ZENGIN 18 Metaphoric Analysis of Consumption Concept in Digital Natives Volkan TEMIZKAN 19 Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? Aysel KURNAZ 20 Bibliometric Analysis of the Journal of Consumer Psychology List of Figures List of Tables

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

ISBN: 9783631832233Subjects--Topical Terms:

471563
Consumers
--Psychology.

LC Class. No.: HF5415.32 / .C87 2020

Dewey Class. No.: 658.8342

Current perspectives on consumer psychology[electronic resource] /
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520 $a Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
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856 4 0 $u https://www.peterlang.com/document/1111490