| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.8/72 |
| 書名/作者: |
Driving traffic and customer activity through affiliate marketing/ Surabhi Singh, editor. |
| 其他作者: |
Singh, Surabhi. |
| 出版者: |
Hershey, Pennsylvania : : IGI Global,, 2017. |
| 面頁冊數: |
1 online resource (xviii, 232 p.) |
| 標題: |
Multilevel marketing. |
| 標題: |
Affiliate programs (World Wide Web) |
| ISBN: |
9781522526575 (ebk.) |
| ISBN: |
9781522526568 (hbk.) |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
Chapter 1. Affiliate marketing and customer satisfaction -- Chapter 2. Affiliate marketing : experiences of different companies -- Chapter 3. Affiliate marketing strategy of Amazon India -- Chapter 4. Amazon associates : a model of affiliate marketing -- Chapter 5. Affiliate marketing empowers entrepreneurs -- Chapter 6. Affiliate marketing for entrepreneures : the mechanics of driving traffic to enhanced business performance -- Chapter 7. Driving traffic and customer activity through affiliate marketing : understanding and addressing the differences between affiliate marketing in the USA -- Chapter 8. Investigating the mechanics of affiliate marketing through digital content marketing : a key for driving traffic and customer activity -- Chapter 9. Student's perception towards digital learning for skill enhancement programmes. |
| 摘要、提要註: |
"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in connecting "Theory to Practice" improvising the decision making for the organizations"-- |
| 電子資源: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2656-8 |