| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.4/0355 |
| 書名/作者: |
Consumption-based forecasting and planning : predicting changing demand patterns in the new digital economy // Charles W. Chase. |
| 作者: |
Chase, Charles. |
| 出版者: |
Hoboken, NJ : : John Wiley & Sons,, c2021. |
| 面頁冊數: |
1 online resource (xxii, 245 p.) : : ill. |
| 標題: |
Business forecasting. |
| 標題: |
Business logistics. |
| 標題: |
Demand (Economic theory) |
| ISBN: |
9781119809890 |
| ISBN: |
1119809886 |
| ISBN: |
9781119809883 |
| ISBN: |
1119809878 |
| ISBN: |
9781119809876 |
| ISBN: |
1119809894 |
| 書目註: |
Includes bibliographical references and index. |
| 內容註: |
The Digital Economy and Unexpected Disruptions -- A Wakeup Call for Demand Management -- Why Data and Analytics Are Important -- Consumption-Based Forecasting and Planning -- AI/Machine Learning Is Disrupting Demand Forecasting -- Intelligent Automation Is Disrupting Demand Planning -- The Future Is Cloud Analytics and Analytics at the Edge. |
| 摘要、提要註: |
"Helps companies understand the short-term changes in consumer demand patterns as a result of the digital economy, and COVID-19. Also, what is driving those changing consumer demand patterns (price, sales promotions, in-store merchandizing, epidemiological, economic and other related factors like unplanned events related to the pandemic crisis). Provides real case examples using real data, and how to apply advanced analytics and machine learning to solve current business problems. Provides a framework for changing the way demand forecasting and planning are done, as well as the change management requirements for sustainability"-- |
| 電子資源: |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119809890 |