Record Type: |
Electronic resources
: Monograph/item
|
[NT 15000414]: |
659 |
Title/Author: |
Advertising Media Planning/ by Jack Z. Sissors, Roger B. Baron. |
Author: |
Sissors, Jack Z. |
other author: |
Baron, Roger B. |
Published: |
New York : : McGraw-Hill,, 2010. |
Description: |
480 p. |
Subject: |
Advertising media planning. |
ISBN: |
0071703128 |
ISBN: |
0071738908 |
ISBN: |
9780071703123 |
ISBN: |
9780071738903 |
Online resource: |
https://lb30.libraryandbook.net/Book_detial/EB978007170312301 |