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Marketing planning[electronic resource] :a global perspective /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.802
書名/作者:	Marketing planning : a global perspective // Svend Hollensen.
作者:	Hollensen, Svend.
出版者:	Maidenhead : : McGraw-Hill Education,, c2006.
面頁冊數:	xix, 455 p. : : ill.
標題:	Marketing - Planning.
ISBN:	9780077104184
ISBN:	0077104188 (pbk.)
電子資源:	Click for full text (McGrawHill)

Marketing planning[electronic resource] :a global perspective /
Hollensen, Svend.

Marketing planninga global perspective /[electronic resource] :Svend Hollensen. - Maidenhead :McGraw-Hill Education,c2006. - xix, 455 p. :ill.

ISBN: 9780077104184Subjects--Topical Terms:

339545
Marketing
--Planning.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / H737

Dewey Class. No.: 658.802

Marketing planning[electronic resource] :a global perspective /
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