| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 杜威分類號: |
658.827 |
| 書名/作者: |
Sell the brand first : how to sell your brand and create lasting customer loyalty // Dan Stiff. |
| 作者: |
Stiff, Dan. |
| 出版者: |
New York, N.Y. ; : McGraw-Hill,, c2006. |
| 面頁冊數: |
xx, 262 p. : : ill. |
| 標題: |
Branding (Marketing). |
| 標題: |
Customer relations. |
| 標題: |
Consumer satisfaction. |
| 標題: |
Customer loyalty. |
| 標題: |
Brand name products - Social aspects. |
| ISBN: |
0071470425 (hbk.) |
| ISBN: |
9780071470421 (hbk.) |
| ISBN: |
9780071491648 |
| 內容註: |
It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. |
| 電子資源: |
Click for full text (McGrawHill) |