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Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Personality not included : why companies lose their authenticity--and how great brands get it back // Rohit Bhargava.
作者:	Bhargava, Rohit.
出版者:	New York : : McGraw-Hill,, c2008.
面頁冊數:	xiv, 300 p. : : ill.
標題:	Branding (Marketing).
標題:	Authenticity (Philosophy).
ISBN:	9780071545211 (alk. paper)
ISBN:	0071545212 (alk. paper)
ISBN:	9780071545228
電子資源:	Click for full text (McGrawHill)

Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.

Personality not includedwhy companies lose their authenticity--and how great brands get it back /[electronic resource] :Rohit Bhargava. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill.

ISBN: 9780071545211 (alk. paper)

LCCN: 2008008582Subjects--Topical Terms:

382351
Branding (Marketing).
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included[electronic resource] :why companies lose their authenticity--and how great brands get it back /
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245 1 0 $a Personality not included $h [electronic resource] : $b why companies lose their authenticity--and how great brands get it back / $c Rohit Bhargava.
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