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Karma queens, geek gods, & innerpreneurs[electronic resource] :meet the 9 consumer types shaping today's marketplace /

纪录类型:	书目-电子资源 : Monograph/item
[NT 15000414] null:	658.8/34
[NT 47271] Title/Author:	Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace // Ron Rentel ; with Joe Zellnik.
[NT 51403] remainder title:	Karma queens, geek god, and innerpreneurs.
作者:	Rentel, Ron.
出版者:	New York : : McGraw-Hill,, c2007.
面页册数:	xii, 313 p.
标题:	Consumers.
标题:	Marketing research.
ISBN:	0071477918 (alk. paper)
ISBN:	9780071477918 (alk. paper)
ISBN:	9780071509718
[NT 15000228] null:	What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
电子资源:	Click for full text (McGrawHill)

Karma queens, geek gods, & innerpreneurs[electronic resource] :meet the 9 consumer types shaping today's marketplace /
Rentel, Ron.

Karma queens, geek gods, & innerpreneursmeet the 9 consumer types shaping today's marketplace /[electronic resource] :Karma queens, geek god, and innerpreneurs.Ron Rentel ; with Joe Zellnik. - New York :McGraw-Hill,c2007. - xii, 313 p.

What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.

ISBN: 0071477918 (alk. paper)

LCCN: 2006033801

Nat. Bib. No.: GBA711632bnbSubjects--Topical Terms:

343404
Consumers.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HC79.C6 / R45 2007

Dewey Class. No.: 658.8/34

Karma queens, geek gods, & innerpreneurs[electronic resource] :meet the 9 consumer types shaping today's marketplace /
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245 1 0 $a Karma queens, geek gods, & innerpreneurs $h [electronic resource] : $b meet the 9 consumer types shaping today's marketplace / $c Ron Rentel ; with Joe Zellnik.
246 3 $a Karma queens, geek god, and innerpreneurs.
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505 0 $a What's a C-type and why should I care? -- C-types defined -- Why C-types matter -- Genesis of the types -- Nine C-types you should know -- Karma queens -- Parentocrats -- Denim dads -- Ms. Independents -- Innerpreneurs -- Middlemen -- Culture crossers -- Geek gods -- E-litists -- Analyzing universal aspects of consumer life -- The psyche construct -- Portfolio of sex psyches -- Portfolio of food psyches -- C-types applied -- The C-type construct in a Web-based world -- How to use C-types to spark insight -- Bringing your target to life through typing -- C-types : windows on the future.
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650 0 $a Marketing research. $3 172132
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856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007147791801 $z Click for full text (McGrawHill)

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