大葉大學圖書館 |

Handbook of research on consumerism and buying behavior in developing nations[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/342091724
書名/作者:	Handbook of research on consumerism and buying behavior in developing nations/ Ayantunji Gbadamosi, editor.
其他作者:	Gbadamosi, Ayantunji,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2016]
面頁冊數:	1 online resource (xxviii, 565 p.)
標題:	Consumer behavior - Developing countries.
標題:	Consumers - Attitudes.
標題:	Customer relations - Developing countries.
標題:	Marketing - Management. - Developing countries
ISBN:	9781522502838 (ebk.)
ISBN:	9781522502821 (hbk.)
書目註:	Includes bibliographical references and index.
內容註:	Consumer behaviour in developing nations: a conceptual overview / Ayantunji Gbadamosi -- Customer perceived value of frequent flyer programmes: an empirical study of airline passengers in China / Zhibin Lin [and 3 others] -- Consumers attitudes towards debt: empirical evidence from Morocco / Nicolas Hamelin [and 3 others] -- Perfume consumption in India: an exploratory study / David James Bamber, Clay Alex Gransden, Swati Aisha Beg -- Market receptiveness and product positioning model of Chinese firms in emerging markets / Olukayode Ojo Iwaloye, Guicheng James Shi -- Consumer acculturation and implications for brand preferences / Rohini Vijaygopal -- Consumption of landed properties in Africa: the mediating role of culture / Sanya Ojo -- Technology is transforming shopping behavior: in-store mobile technology usage / Süphan Nasır, Bengi Kurtulus -- Consumer adoption of e-government in South Africa: barriers, solutions, and implications / Richard Shambare -- Social media engagement: reshaping the consumption patterns of Generation Y Caribbean and Latin American consumers / Kathy-Ann P. Fletcher, Christiana M. Emmanuel-Stephen -- Sales promotional strategies and buying behavior in an emerging market at the post recession period / Süphan Nasır, Esra Bal -- Neuromarketing and the potential application of scientific methods in measuring consumer behaviour / Cynthia A. Bulley, Veronica Adu-Brobbey, Esther O. Duodu --
摘要、提要註:	"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0282-1

Handbook of research on consumerism and buying behavior in developing nations[electronic resource] /
Handbook of research on consumerism and buying behavior in developing nations[electronic resource] /Ayantunji Gbadamosi, editor. - Hershey, Pennsylvania :IGI Global,[2016] - 1 online resource (xxviii, 565 p.)

Includes bibliographical references and index.

Consumer behaviour in developing nations: a conceptual overview / Ayantunji Gbadamosi -- Customer perceived value of frequent flyer programmes: an empirical study of airline passengers in China / Zhibin Lin [and 3 others] -- Consumers attitudes towards debt: empirical evidence from Morocco / Nicolas Hamelin [and 3 others] -- Perfume consumption in India: an exploratory study / David James Bamber, Clay Alex Gransden, Swati Aisha Beg -- Market receptiveness and product positioning model of Chinese firms in emerging markets / Olukayode Ojo Iwaloye, Guicheng James Shi -- Consumer acculturation and implications for brand preferences / Rohini Vijaygopal -- Consumption of landed properties in Africa: the mediating role of culture / Sanya Ojo -- Technology is transforming shopping behavior: in-store mobile technology usage / Süphan Nasır, Bengi Kurtulus -- Consumer adoption of e-government in South Africa: barriers, solutions, and implications / Richard Shambare -- Social media engagement: reshaping the consumption patterns of Generation Y Caribbean and Latin American consumers / Kathy-Ann P. Fletcher, Christiana M. Emmanuel-Stephen -- Sales promotional strategies and buying behavior in an emerging market at the post recession period / Süphan Nasır, Esra Bal -- Neuromarketing and the potential application of scientific methods in measuring consumer behaviour / Cynthia A. Bulley, Veronica Adu-Brobbey, Esther O. Duodu --

Restricted to subscribers or individual electronic text purchasers.

"This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries"--Provided by publisher.

ISBN: 9781522502838 (ebk.)Subjects--Topical Terms:

646441
Consumer behavior
--Developing countries.

LC Class. No.: HF5415.33.D48 / C66 2016e

Dewey Class. No.: 658.8/342091724

Handbook of research on consumerism and buying behavior in developing nations[electronic resource] /
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245 0 0 $a Handbook of research on consumerism and buying behavior in developing nations $h [electronic resource] / $c Ayantunji Gbadamosi, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2016]
300 $a 1 online resource (xxviii, 565 p.)
504 $a Includes bibliographical references and index.
505 0 $a Consumer behaviour in developing nations: a conceptual overview / Ayantunji Gbadamosi -- Customer perceived value of frequent flyer programmes: an empirical study of airline passengers in China / Zhibin Lin [and 3 others] -- Consumers attitudes towards debt: empirical evidence from Morocco / Nicolas Hamelin [and 3 others] -- Perfume consumption in India: an exploratory study / David James Bamber, Clay Alex Gransden, Swati Aisha Beg -- Market receptiveness and product positioning model of Chinese firms in emerging markets / Olukayode Ojo Iwaloye, Guicheng James Shi -- Consumer acculturation and implications for brand preferences / Rohini Vijaygopal -- Consumption of landed properties in Africa: the mediating role of culture / Sanya Ojo -- Technology is transforming shopping behavior: in-store mobile technology usage / Süphan Nasır, Bengi Kurtulus -- Consumer adoption of e-government in South Africa: barriers, solutions, and implications / Richard Shambare -- Social media engagement: reshaping the consumption patterns of Generation Y Caribbean and Latin American consumers / Kathy-Ann P. Fletcher, Christiana M. Emmanuel-Stephen -- Sales promotional strategies and buying behavior in an emerging market at the post recession period / Süphan Nasır, Esra Bal -- Neuromarketing and the potential application of scientific methods in measuring consumer behaviour / Cynthia A. Bulley, Veronica Adu-Brobbey, Esther O. Duodu --
505 8 $a Exploring the changing role of children as consumers in India: are they learning from us or are they teaching us? / Adya Sharma -- Consumer protection in Sub-Saharan Africa: an exploration of "Big Tobacco" marketing practices / Nnamdi O. Madichie, Abdullah Promise Opute -- Ethically questionable behavior and consumerism in Uganda: a survey of university students / Isaac Wasswa Katono -- Social class and consumer behaviour in Sub-Saharan Africa: implications for cross cultural marketing / Ayodele Oniku -- Consumer values and green products consumption in Malaysia: a structural equation modelling approach / Brahim Chekima -- Sustainable consumption and social institutions: setting a research agenda for India / Neha Purushottam -- Sustainable consumption and green marketing in developing countries: contemporary perspective using Nigeria and Kenya as case studies / Abiodun Elijah Obayelu -- Correlates of political consumption in Africa / Emmanuel Adugu.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries"--Provided by publisher.
650 0 $a Consumer behavior $z Developing countries. $3 646441
650 0 $a Consumers $x Attitudes. $3 440337
650 0 $a Customer relations $z Developing countries. $3 739734
650 0 $a Marketing $z Developing countries $x Management. $3 739735
700 1 $a Gbadamosi, Ayantunji, $e editor. $3 739733
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0282-1