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Market research methodologies[electronic resource] :multi-method and qualitative approaches /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/3
書名/作者:	Market research methodologies : multi-method and qualitative approaches // Amandeep Takhar-Lail and Ali Ghorbani, editors.
其他作者:	Takhar-Lail, Amandeep,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2015]
面頁冊數:	1 online resource (xxv, 300 p.)
標題:	Marketing research - Methodology.
標題:	Consumers - Research
標題:	Qualitative research - Methodology.
ISBN:	9781466663725 (ebk.)
ISBN:	9781466663718 (hbk.)
書目註:	Includes bibliographical references.
內容註:	Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.
摘要、提要註:	"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6371-8

Market research methodologies[electronic resource] :multi-method and qualitative approaches /
Market research methodologiesmulti-method and qualitative approaches /[electronic resource] :Amandeep Takhar-Lail and Ali Ghorbani, editors. - Hershey, Pennsylvania :IGI Global,[2015] - 1 online resource (xxv, 300 p.)

Includes bibliographical references.

Author/authority / Minita Sanghvi -- Reflexivity in qualitative research: a researcher and informant perspective / Amandeep Takhar-Lail, Pepukayi Chitakunye -- Grounded theory and market research / Ali Ghorbani, Hosein Moridsadat, Fatemeh Jafarzadeh -- Innovative research methodology / Ziska Fields -- Netnography: an internet-optimized ethnographic research technique / Shirin Alavi -- The observation / Gemma García Ferrer -- Triangulation in organizational research: validating knowledge in human competence at work / Ben Tran -- Analysing blogs in market research / Leng Ho Keat -- Theoretical and empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek -- Qualitative communication research methods and techniques / Androniki Kavoura, Peter Tomaras -- Qualitative response regression modeling / Aliyu Olayemi Abdullateef -- Multi-method analysis / Przemyslaw Tomczyk -- The second generation of the laddering methodology / Gabriele Morandin, Massimo Bergami, Richard P. Bagozzi -- Problem-based learning methodology / Salvador Simó Algado, Xavier Ginesta Portet, Jordi de San Eugenio Vela.

Restricted to subscribers or individual electronic text purchasers.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

ISBN: 9781466663725 (ebk.)Subjects--Topical Terms:

512017
Marketing research
--Methodology.

LC Class. No.: HF5415.2 / .M346 2015e

Dewey Class. No.: 658.8/3

Market research methodologies[electronic resource] :multi-method and qualitative approaches /
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506 $a Restricted to subscribers or individual electronic text purchasers.
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