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Narrative by Numbers[electronic resource] :How to Tell Powerful and Purposeful Stories with Data /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	808.06/665
書名/作者:	Narrative by Numbers : How to Tell Powerful and Purposeful Stories with Data // Sam Knowles.
作者:	Knowles, Sam,
出版者:	London : : Routledge,, 2018.
面頁冊數:	1 online resource (xii, 164 p.)
標題:	Business communication.
標題:	Communicative competence.
標題:	Narration (Rhetoric)
標題:	Business ethics.
標題:	Environmental policy.
標題:	Industrial management - Environmental aspects.
標題:	Social responsibility of business.
ISBN:	9781351137225 (ebk.)
ISBN:	9780815353140 (pbk.)
ISBN:	9780815353157 (hbk.)
摘要、提要註:	"As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneerof emotion.The Big Data revolution means more data is available than ever. The trouble is, most people arent very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear dont always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how."--Provided by publisher.
電子資源:	https://www.taylorfrancis.com/books/9781351137225

Narrative by Numbers[electronic resource] :How to Tell Powerful and Purposeful Stories with Data /
Knowles, Sam,

Narrative by NumbersHow to Tell Powerful and Purposeful Stories with Data /[electronic resource] :Sam Knowles. - London :Routledge,2018. - 1 online resource (xii, 164 p.)

chapter 1 The Two Skills Everyone Needs Today / Sam Knowles --

"As jobs become increasingly similar, there are two skills that everyone needs if theyre going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence.Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneerof emotion.The Big Data revolution means more data is available than ever. The trouble is, most people arent very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear dont always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings.There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how."--Provided by publisher.

ISBN: 9781351137225 (ebk.)Subjects--Topical Terms:

172145
Business communication.

LC Class. No.: HF5718 / .K69 2018eb

Dewey Class. No.: 808.06/665

Narrative by Numbers[electronic resource] :How to Tell Powerful and Purposeful Stories with Data /
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