Social media for communication and i...
Joe, Jennifer, (1985-)

 

  • Social media for communication and instruction in academic libraries[electronic resource] /
  • 纪录类型: 书目-电子资源 : Monograph/item
    [NT 15000414] null: 025.5/2777
    [NT 47271] Title/Author: Social media for communication and instruction in academic libraries/ Jennifer Joe and Elisabeth Knight, editors.
    [NT 51406] other author: Joe, Jennifer,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2019]
    面页册数: 1 online resource (xxi, 319 p.)
    标题: Online social networks - Library applications.
    标题: Social media in education.
    标题: Academic libraries - Marketing.
    标题: Web applications in libraries.
    标题: Libraries and the Internet.
    ISBN: 9781522580980 (e-book)
    ISBN: 9781522580973 (hardback)
    [NT 15000227] null: Includes bibliographical references and index.
    [NT 15000228] null: Section 1. The history of social media in academic libraries. Chapter 1. Making social media more social: a literature review of academic libraries' engagement and connections through social media platforms ; Chapter 2. Social media and social networking in digital libraries -- Section 2. Areas of concern in the use of social media. Chapter 3. Finding your voice: developing a content strategy for social media that works! ; Chapter 4. Diversifying content across social media platforms ; Chapter 5. Assessing social media use in instruction and marketing ; Chapter 6. Is anybody out there?: using application statistics and web analytics to assess social media reach ; Chapter 7. Diversity and inclusion: how to avoid bias and social media blunders ; Chapter 8. Identifiable problems in social media: concerning legal awareness within academic libraries ; Chapter 9. Enhancing an academic library's social media presence using peer-to-peer marketing: the benefits of student content creators -- Section 3. Further examples of social media use. Chapter 10. "Is there anybody there?": engaging with open university distance learners ; Chapter 11. Using social media to enhance information literacy: the VCU libraries vetyoursources campaign ; Chapter 12. What's old is marketable: creating a social media plan for special collections and archives ; Chapter 13. Expanding the awareness and use of library collections through social media: a case study of the library of congress international collections social media program ; Chapter 14. Social media use in academic libraries: applications and implications in a developing country ; Chapter 15. No budget, no barriers: how academic branch libraries can make twitter work.
    [NT 15000229] null: "This book examines using social media in academic libraries and in instruction, with special emphasis on assessment and evidence-based practiced. It also looks at the importance of social media in all facets of library marketing and instruction at the academic (post-secondary) level"--Provided by publisher.
    电子资源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8097-3
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