Handbook of reesarch on internationa...
Chauhan, Vinay,

 

  • Handbook of reesarch on international travel agency and tour operation management[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 910.68
    書名/作者: Handbook of reesarch on international travel agency and tour operation management/ Mohinder Chand Dhiman and Vinay Chauhan, editors.
    其他作者: Dhiman, Mohinder Chand,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2020]
    面頁冊數: 1 online resource (xxi, 393 p.)
    標題: Travel agents - Management.
    標題: Tourism - Management.
    標題: Tourism
    ISBN: 9781522584353 (e-book)
    ISBN: 9781522584346 (hardback)
    書目註: Includes bibliographical references and index.
    內容註: Chapter 1. Building foundations for understanding the international travel agency and tour operation -- Chapter 2. The relationship between competitiveness-driven factors and travel and tourism policy: a multilevel study -- Chapter 3. Sharing economy and sustainability in tourism: new challenges for the tour operators -- Chapter 4. Travel agencies and tour operators at Kidzania: a proactive and innovative approach -- Chapter 5. Idiosyncratic deals and organizational performance: a study of the Indian travel intermediaries industry -- Chapter 6. Role, rules, and regulations for global medical tourism facilitators -- Chapter 7. Insights into South Africa's travel agency sector with respect to service quality -- Chapter 8. Online travel trade in India: challenges and opportunities -- Chapter 9. Online competition in the distribution chain: the retailer's perspective -- Chapter 10. Strategic analysis of the contemporary tour operation industry: insights from emerging economic jurisdictions -- Chapter 11. Perception of inbound tour operators of India towards marketing strategies of ministry of tourism -- Chapter 12. Organizational barriers to knowledge-sharing: evidence from Egyptian tourism companies -- Chapter 13. The role of public and private sector for sustainable tourism and hospitality business development in Ethiopia: a case study in addis ababa -- Chapter 14. Content analysis of online visual merchandising for Indian online travel agents: a case of Makemytrip and Yatra -- Chapter 15. Impact of consumer-generated content (CGC) on travel-related decisions -- Chapter 16. Marketing strategies of travel agencies and new technologies used for the marketing strategy -- Chapter 17. E-marketing as a tool to achieve competitiveness in travel trade industry -- Chapter 18. Sustainable tourism development in North India: perception of tourism stakeholders.
    摘要、提要註: "This book examines all aspects of travel agency and tour operation management as well as the latest methodologies, tools, and theories regarding tourism development and sustainability"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8434-6
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