大葉大學圖書館 |

Corporate social responsibility and strategic market positioning for organizational success[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.4/08
書名/作者:	Corporate social responsibility and strategic market positioning for organizational success/ Carlton Brown and Uzoechi Nwagbara, editors.
其他作者:	Brown, Carlton,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2018]
面頁冊數:	1 online resource (xvii, 301 p.)
標題:	Social responsibility of business.
標題:	Success in business.
ISBN:	9781522554103 (e-book)
ISBN:	9781522554097 (hardback)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing.
摘要、提要註:	"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5409-7

Corporate social responsibility and strategic market positioning for organizational success[electronic resource] /
Corporate social responsibility and strategic market positioning for organizational success[electronic resource] /Carlton Brown and Uzoechi Nwagbara, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xvii, 301 p.)

Includes bibliographical references and index.

Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing.

Restricted to subscribers or individual electronic text purchasers.

"This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--Provided by publisher.

ISBN: 9781522554103 (e-book)Subjects--Topical Terms:

338999
Social responsibility of business.

LC Class. No.: HD60 / .C6938 2018e

Dewey Class. No.: 658.4/08

Corporate social responsibility and strategic market positioning for organizational success[electronic resource] /
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245 0 0 $a Corporate social responsibility and strategic market positioning for organizational success $h [electronic resource] / $c Carlton Brown and Uzoechi Nwagbara, editors.
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300 $a 1 online resource (xvii, 301 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. CSR and PSR diversity engagement among ethnic minority businesses (EMBs) within the UK -- Chapter 2. A liberating curricula as a social responsibility for promoting social justice and student success within the UK higher education institution (HEI) -- Chapter 3. Understanding historical background of corporate social responsibility (CSR) and realizing social media as a new horizon in CSR communication -- Chapter 4. Why should the business community and organizations leverage social media to demonstrate their corporate social responsibility (CSR) commitment? -- Chapter 5. The role of technology acceptance model in strengthening business positioning -- Chapter 6. Corporate social responsibility as a strategy in a self-service shop S-mart: a critical analysis -- Chapter 7. Sustainability strategies for software development firms -- Chapter 8. The business of business is business through social integration -- Chapter 9. The concept of green marketing.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run"--Provided by publisher.
650 0 $a Social responsibility of business. $3 338999
650 0 $a Success in business. $3 191040
700 1 $a Brown, Carlton, $d 1986- $e editor. $3 734342
700 1 $a Nwagbara, Uzoechi, $e editor. $3 734343
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