Big data analytics for entrepreneuri...
Sedkaoui, Soraya,

 

  • Big data analytics for entrepreneurial success[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658/.0557
    書名/作者: Big data analytics for entrepreneurial success/ by Soraya Sedkaoui.
    作者: Sedkaoui, Soraya,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2019]
    面頁冊數: 1 online resource (xx, 300 p.)
    標題: Management - Statistical methods.
    標題: Business planning - Statistical methods.
    標題: Big data.
    標題: Entrepreneurship.
    ISBN: 9781522576105 (e-book)
    ISBN: 9781522576099 (hardback)
    書目註: Includes bibliographical references and index.
    內容註: Section 1. Big data and the business context: mania vs. phobia. Chapter 1. Big data, who are you? ; Chapter 2. What the 3VS acronym didn't put into perspective? ; Chapter 3. Big data applications in business -- Section 2. The hello world of big data analytics. Chapter 4. First of all, understand data analytics context and changes ; Chapter 5. Understanding data analytics is good but knowing how to use it is better! ; Chapter 6. Techniques and methods that help to make big data the simplest recipe for success -- Section 3. Entrepreneur! welcome to your data-driven universe. Chapter 7. Entrepreneurship and big data ; Chapter 8. Plan and rules for data analysis success: a roadmap ; Chapter 9. Big data analytics in action: examples.
    摘要、提要註: "This book addresses the issue of big data analytics from a practical angle for entrepreneurs with a pedagogical explanation of the operation of its main methods and concrete demonstrations of their use. It also builds a common set of concepts, terms, references, methods, applications and approaches in this area"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7609-9
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