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Service marketing strategies for sma...

Hossain, Md. Afnan, (1987-)

Service marketing strategies for small and medium enterprises[electronic resource] :emerging research and opportunities /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/02
書名/作者:	Service marketing strategies for small and medium enterprises : emerging research and opportunities // by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
作者:	Rahman, Muhammad Sabbir,
其他作者:	Zaman, Mahmud Habib,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2019]
面頁冊數:	1 online resource (xiv, 171 p.)
標題:	Small business - Customer services.
標題:	Small business marketing.
標題:	Customer services - Marketing.
ISBN:	9781522578925 (e-book)
ISBN:	9781522578918 (hardback)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.
摘要、提要註:	"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8

Service marketing strategies for small and medium enterprises[electronic resource] :emerging research and opportunities /
Rahman, Muhammad Sabbir,1981-

Service marketing strategies for small and medium enterprisesemerging research and opportunities /[electronic resource] :by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xiv, 171 p.)

Includes bibliographical references and index.

Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.

Restricted to subscribers or individual electronic text purchasers.

"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.

ISBN: 9781522578925 (e-book)Subjects--Topical Terms:

734238
Small business
--Customer services.

LC Class. No.: HD62.7 / .R34 2019eb

Dewey Class. No.: 658.8/02

Service marketing strategies for small and medium enterprises[electronic resource] :emerging research and opportunities /
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003 IGIG
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006 m o d
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020 $a 9781522578925 (e-book)
020 $a 9781522578918 (hardback)
035 $a (OCoLC)1076271183
035 $a 1081021138
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 0 0 $a HD62.7 $b .R34 2019eb
082 0 0 $a 658.8/02 $2 23
100 1 $a Rahman, Muhammad Sabbir, $d 1981- $e author. $3 734235
245 1 0 $a Service marketing strategies for small and medium enterprises $h [electronic resource] : $b emerging research and opportunities / $c by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2019]
300 $a 1 online resource (xiv, 171 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Understanding customers' expectations: perspectives from SMEs -- Chapter 2. Listening to customers through qualitative research -- Chapter 3. Application of service quality model and its marketing implications: SME context -- Chapter 4. Modeling integrated marketing communications for SME environments -- Chapter 5. Determinants of successful service encounters -- Chapter 6. Constructing relationship developing strategies.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--Provided by publisher.
650 0 $a Small business $x Customer services. $3 734238
650 0 $a Small business marketing. $3 339643
650 0 $a Customer services $x Marketing. $3 447140
700 1 $a Zaman, Mahmud Habib, $d 1981- $e author. $3 734236
700 1 $a Hossain, Md. Afnan, $d 1987- $e author. $3 734237
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8

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