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Creating value with big data analyti...

Kooge, Edwin.

Creating value with big data analytics[electronic resource] :making smarter marketing decisions /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.83
書名/作者:	Creating value with big data analytics : making smarter marketing decisions // Peter C. Verhoef, Edwin Kooge and Natasha Walk.
作者:	Verhoef, Peter C.,
其他作者:	Kooge, Edwin.
出版者:	London : : Routledge,, 2016.
面頁冊數:	1 online resource (xxii, 316 p.)
標題:	Big data.
標題:	Consumer profiling.
標題:	Marketing - Data processing.
ISBN:	9781317561927 (e-book)
ISBN:	9781315734750 (e-book : PDF)
ISBN:	9781317561903 (e-book: Mobi)
ISBN:	9781317561910 (e-book: ePub)
ISBN:	9781138837959 (hardback)
ISBN:	9781138837973 (paperback)
書目註:	Includes bibliographical references and index.
內容註:	1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
電子資源:	https://www.taylorfrancis.com/books/9781317561927

Creating value with big data analytics[electronic resource] :making smarter marketing decisions /
Verhoef, Peter C.,

Creating value with big data analyticsmaking smarter marketing decisions /[electronic resource] :Peter C. Verhoef, Edwin Kooge and Natasha Walk. - London :Routledge,2016. - 1 online resource (xxii, 316 p.)

Includes bibliographical references and index.

1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.

ISBN: 9781317561927 (e-book)Subjects--Topical Terms:

571002
Big data.

LC Class. No.: HF5415.32 / .V475 2016

Dewey Class. No.: 658.83 / V514

Creating value with big data analytics[electronic resource] :making smarter marketing decisions /
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020 $a 9781317561927 (e-book)
020 $a 9781315734750 (e-book : PDF)
020 $a 9781317561903 (e-book: Mobi)
020 $a 9781317561910 (e-book: ePub)
020 $a 9781138837959 (hardback)
020 $a 9781138837973 (paperback)
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035 $a 1071025567
040 $a FlBoTFG $c FlBoTFG
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082 0 4 $a 658.83 $b V514
100 1 $a Verhoef, Peter C., $e author. $3 733656
245 1 0 $a Creating value with big data analytics $h [electronic resource] : $b making smarter marketing decisions / $c Peter C. Verhoef, Edwin Kooge and Natasha Walk.
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (xxii, 316 p.)
504 $a Includes bibliographical references and index.
505 0 $a 1. Big data challenges -- 2. Creating value using big data analytics -- 2.1. Value-customer metrics -- 2.2. Value-to-firm metrics -- 3. Data, data everywhere -- 3.1. Data integration -- 3.2. Customer privacy and data secrutiy -- 4. How big data are changing analytics -- 4.1. Classic data analytics -- 4.2. Big data analytics -- 4.3. Creating impact with storytelling and visualization -- 5. Building successful big data capabilities -- 6. Every business has (big) data : let's use them -- 7. Concluding thoughts and key learning poitns.
650 0 $a Big data. $3 571002
650 0 $a Consumer profiling. $3 464847
650 0 $a Marketing $x Data processing. $3 650429
700 1 $a Kooge, Edwin. $3 733657
700 1 $a Walk, Natasha. $3 733658
856 4 0 $u https://www.taylorfrancis.com/books/9781317561927

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