Using social marketing for public em...
Meyer-Emerick, Nancy.,

 

  • Using social marketing for public emergency preparedness[electronic resource] :social change for community resilience /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 363.347
    書名/作者: Using social marketing for public emergency preparedness : social change for community resilience // Nancy Meyer-Emerick.
    作者: Meyer-Emerick, Nancy.,
    出版者: New York : : Routledge,, 2016.
    面頁冊數: 1 online resource (vii, 117 p.)
    標題: Emergency management.
    標題: Social change.
    標題: Social marketing.
    ISBN: 9781317420507 (e-book)
    ISBN: 9781315688220 (e-book : PDF)
    ISBN: 9781317420484 (e-book: Mobi)
    ISBN: 9781317420491 (e-book: ePub)
    ISBN: 9780765645777 (hardback)
    ISBN: 9780765645784 (paperback)
    書目註: Includes bibliographical references and index.
    內容註: 1. The role of preparedness in building a resilient nation -- 2. The challenge : moving from complacency to readiness --3. Identification of priority groups -- 4. Developing a detailed social marketing plan -- 5. Working with your local community -- 6. Alternatives to traditional resources -- 7. Education, social marketing, and the law.
    電子資源: https://www.taylorfrancis.com/books/9781317420507
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