Innovative perspectives on tourism d...
Bielenia-Grajewska, Magdalena,

 

  • Innovative perspectives on tourism discourse[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 338.4/791001
    書名/作者: Innovative perspectives on tourism discourse/ Magdalena Bielenia-Grajewska.
    作者: Bielenia-Grajewska, Magdalena,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2017]
    面頁冊數: 1 online resource (xviii, 360 p.)
    標題: Tourism - Language.
    標題: Tourism - Computer network resources.
    ISBN: 9781522529316 (ebook)
    ISBN: 9781522529309 (hardcover)
    書目註: Includes bibliographical references and index.
    內容註: Section 1. Discourse studies. Chapter 1. Cultural e-tourism depicted by digital discourse: innovative mobilities at urban e-heritage networks ; Chapter 2. Sustainability in mountain tourism: a multimodal discourse analysis of web sites in the German language ; Chapter 3. Audience comments on digital travel videos ; Chapter 4. Tourism promotion and dfisability: still a (linguistic) taboo? a preliminary study ; Chapter 5. The “Dark side” of hypermobility within Queenstown, New Zealand ; Chapter 6. Verbal techniques of the language of tourism across cultures: an analysis of five official tourist websites ; Chapter 7. The Tuscan paradise in e-tourism: a contrastive analysis of figuration in Italian tourism ; Chapter 8. Localization of tourism destinations’ websites: theory and practices ; Chapter 9. Stereotyping in tourism discourse: intercultural communication and nation branding websites and their English renditions ; Chapter 10. The uniqueness of Iceland as a tourist concept and internal discourse ; Chapter 11. The discourse of tourism from a systemic functional perspective: the case of tourism websites ; Chapter 12. Automatic query-focused summary generation system for tourism discourse using rhetorical structure theory: cognitive and multimodal approach to tourism discourse -- Section 2. Teaching in tourism studies. Chapter 13. Teaching the sociolinguistics of tourism ; Chapter 14. Through the eyes of the tourist: the language of tourism from the traveller’s perspective ; Chapter 15. A genre-register analysis of a tourism brochure written by students in an EMI University context ; Chapter 16. Different ways of cycling? A contrastive and translation analysis of web texts on cycling holidays ; Chapter 17. Addressing translation issues as intercultural communication barriers in tourism: language, culture, and communication at play.
    摘要、提要註: A pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2930-9
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