大葉大學圖書館 |

Green marketing and environmental responsibility in modern corporations[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.802
書名/作者:	Green marketing and environmental responsibility in modern corporations/ Thangasamy Esakki [editor].
其他作者:	Esakki, Thangasamy,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2017]
面頁冊數:	1 online resource (ill, 314 p.) : : ill.
標題:	Green marketing.
標題:	Social responsibility of business.
ISBN:	9781522523321 (ebook)
ISBN:	9781522523314 (hardcover)
書目註:	Includes bibliographical references and index.
內容註:	Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Ozge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengun -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.
摘要、提要註:	"[This book] is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations"--Provided by publisher.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2331-4

Green marketing and environmental responsibility in modern corporations[electronic resource] /
Green marketing and environmental responsibility in modern corporations[electronic resource] /Thangasamy Esakki [editor]. - Hershey, Pennsylvania :IGI Global,[2017] - 1 online resource (ill, 314 p.) :ill.

Includes bibliographical references and index.

Green marketing as a tool for reducing environmental footprint of the construction industry / Begum Sertyesilisik -- The G4 initiatives: go green global gear up initiatives / Sudha Bhuvaneswari Kannan -- Green consumption: a study to understand consumers' organic food consumption / Ozan Kaya, Feridun Duman -- Emerging strategies in green marketing within the new sustainability paradigm: strategies in green marketing / Manoj Kumar -- Consumers' intentions to purchase organic food products / Syaidatina Akila Mohamad Azizan, Norazah Mohd Suki -- The impact of green attributes from suppliers on supply chain performance / Jose Roberto Mendoza Fong [and 4 others] -- Why do companies engage in green marketing?: alternative green marketing strategies and the motivations for the green marketing approach / Ozge Kirezli, Melis Kaytaz Yigit -- Practice of green marketing activities in the organic agricultural sector in Turkey / Veysel Asoglu, Halil Ibrahim Sengun -- Eco-friendly culpabilities of modern corporates on ecological marketing: an overview / Thangasamy Esakki -- Correlations between awareness of green marketing, corporate social responsibility, product image, corporate reputation, and consumer purchase intention / Norazah Mohd Suki, Norbayah Mohd Suki -- An overview of electric vehicle technology: a vision towards sustainable transportation / Nadia Adnan [and 4 others] -- A comparative study on GFT adoption behaviour among Malaysian paddy farmers / Nadia Adnan, Shahrina Md Nordin, Amir Noor Noor.

Restricted to subscribers or individual electronic text purchasers.

"[This book] is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations"--Provided by publisher.

ISBN: 9781522523321 (ebook)Subjects--Topical Terms:

337774
Green marketing.

LC Class. No.: HF5413 / .G74 2017e

Dewey Class. No.: 658.802

Green marketing and environmental responsibility in modern corporations[electronic resource] /
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506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "[This book] is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations"--Provided by publisher.
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