Global entrepreneurship and new vent...
Kaushal, Leena, (1977-)

 

  • Global entrepreneurship and new venture creation in the sharing economy[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.1/1
    書名/作者: Global entrepreneurship and new venture creation in the sharing economy/ Norhayati Zakaria and Leena Kaushal, editors.
    其他作者: Norhayati Zakaria,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2017]
    面頁冊數: 1 online resource (xv, 244 p.)
    標題: New business enterprises.
    標題: Entrepreneurship.
    ISBN: 9781522528364 (ebook)
    ISBN: 9781522528357 (hardcover)
    書目註: Includes bibliographical references and index.
    內容註: Section 1. Understanding global entrepreneurs in the sharing economy. Chapter 1. Challenges and opportunities for shared economies ; Chapter 2. Conceptualizing corporate entrepreneurship capability and its linkages towards firm performance ; Chapter 3. Dynamics of entrepreneurship education: how human and social capital interact with learning ; Chapter 4. Branding impetus for start-ups: relevance and rhetoric ; Chapter 5. Critical success factors of innovation and creativity for global entrepreneurs ; Chapter 6. Access to finance: exploring barriers to entrepreneurship development in SMEs -- Section 2. Case studies of global entrepreneurship from different business environments. Chapter 7. The rise in the sharing economy: Indian perspective ; Chapter 8. Culture dimensions supporting subgroup entrepreneurs in Nigerian business environment ; Chapter 9. Convergence of technology in the e-commerce world and venture capital landscape in South East Asia ; Chapter 10. Entering a new world: the identity work of older South African Indian male entrepreneurs in the digital era ; Chapter 11. Entrepreneurship and the Halal wave in Malaysia.
    摘要、提要註: "This book covers the essential understanding, knowledge and skills required by the entrepreneurs for new business start-ups in the globalized and digital age. It addresses the need to develop enterprising and innovative cultures in business; spotting business opportunities; market demand as the key to commercial viability; importance of knowing your customers; and other topics"--
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2835-7
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