Corporate social responsibility for ...
Aiello, Lucia, (1980-)

 

  • Corporate social responsibility for valorization of cultural organizations[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.4/08
    書名/作者: Corporate social responsibility for valorization of cultural organizations/ Maria del Pilar Munoz Duenas, Lucia Aiello, Rosario Cabrita, and Mauro Gatti, editors.
    其他作者: Munoz Duenas, Maria del Pilar,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2017]
    面頁冊數: 1 online resource (xxiv, 328 p.)
    標題: Social responsibility of business.
    標題: Cultural property - Marketing.
    ISBN: 9781522535522 (ebook)
    ISBN: 9781522535515 (hardcover)
    書目註: Includes bibliographical references and index.
    內容註: Section 1. CSR: evolution, dimensions, and effects. Chapter 1. Is it farcical defending corporate responsibility? ; Chapter 2. CSR and ICT: new insights from the shear zones perspective ; Chapter 3. Dimensions of corporate social responsibility in the hotel industry: the case of meli ́hotels ; Chapter 4. University social responsibility for students' employability -- Section 2. Cultural enterprise and CSR perspective. Chapter 5. Characterization of cultural enterprises in Spain ; Chapter 6. Sustainable digitization of cultural heritage through CSR: exploring matryoshka effects in virtual museum -- Section 3. Valorization, creation, and shared value in cultural organizations: the active role of CSR. Chapter 7. CSR in cultural organizations: a valorization model ; Chapter 8. Creating costumer value in corporate social responsibility for cultural heritage -- Section 4. Corporate cultural responsibility and Co-creative culture of sustainability: integration and evolution of CSR. Chapter 9. Effect of corporate cultural responsibility on a company's financial performance and brand image: an example of a Turkish oil company opet a.s. ; Chapter 10. Corporate social responsibility (CSR) as a Co-creative culture of sustainability: a lesson from a Danish renewable energy project.
    摘要、提要註: "This book focuses on the concept of the network in Cultural Enterprise. It explores the importance of organizational management, outlining a new perspective of considering CSR within the relationship between companies and the society as a whole in cultural area. It also highlights what CSR models can be developed into a cultural enterprise"--
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3551-5
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