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Utilizing consumer psychology in bus...

Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.4/012
書名/作者:	Utilizing consumer psychology in business strategy/ by Tevfik Dalgic and Sevtap Unal.
作者:	Dalgic, Tevfik,
其他作者:	Unal, Sevtap,
出版者:	Hershey, Pennsylvania : : IGI Global,, [2018]
面頁冊數:	1 online resource (xii, 325 p.)
標題:	Strategic planning.
標題:	Consumer behavior - Psychological aspects.
標題:	Decision making.
ISBN:	9781522534495 (ebook)
ISBN:	9781522534488 (hardcover)
書目註:	Includes bibliographical references and index.
內容註:	Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
摘要、提要註:	"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8

Utilizing consumer psychology in business strategy[electronic resource] /
Dalgic, Tevfik,

Utilizing consumer psychology in business strategy[electronic resource] /by Tevfik Dalgic and Sevtap Unal. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xii, 325 p.)

Includes bibliographical references and index.

Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.

Restricted to subscribers or individual electronic text purchasers.

"This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"--

ISBN: 9781522534495 (ebook)Subjects--Topical Terms:

172371
Strategic planning.

LC Class. No.: HD30.28 / .D345 2018e

Dewey Class. No.: 658.4/012

Utilizing consumer psychology in business strategy[electronic resource] /
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010 $z 2017017364
020 $a 9781522534495 (ebook)
020 $a 9781522534488 (hardcover)
035 $a (OCoLC)1035640688
035 $a 1071025199
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
050 4 $a HD30.28 $b .D345 2018e
082 0 4 $a 658.4/012 $2 23
100 1 $a Dalgic, Tevfik, $e author. $3 732927
245 1 0 $a Utilizing consumer psychology in business strategy $h [electronic resource] / $c by Tevfik Dalgic and Sevtap Unal.
260 $a Hershey, Pennsylvania : $b IGI Global, $c [2018]
300 $a 1 online resource (xii, 325 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. An introduction to consumer psychology -- Chapter 2. Perception -- Chapter 3. Learning -- Chapter 4. Memory -- Chapter 5. Attitudes -- Chapter 6. Motivations -- Chapter 7. Emotions -- Chapter 8. Personality -- Chapter 9. Self -- Chapter 10. Lifestyles and values.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book explores how consumer behavior and decision-making process always have been the main point of businesses; from the profit-making ones to charitable ones, from marketing practitioners and academics to psychology professionals. It provides detailed knowledge about humans' psychological attributes in their roles as consumers. It provides detailed knowledge about how consumers think, feels, decides and acts"-- $c Provided by publisher.
650 0 $a Strategic planning. $3 172371
650 0 $a Consumer behavior $x Psychological aspects. $3 375795
650 0 $a Decision making. $3 337308
700 1 $a Unal, Sevtap, $d 1971- $e author. $3 732928
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3448-8

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