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The language of global success [elec...

Neeley, Tsedal,

The language of global success [electronic resource] :how a common tongue transforms multinational organizations /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	338.88
書名/作者:	The language of global success : how a common tongue transforms multinational organizations // Tsedal Neeley
作者:	Neeley, Tsedal,
面頁冊數:	1 online resource (vii, 188 pages)
標題:	International business enterprises
標題:	Organizational behavior
標題:	Business and politics - Case studies.
ISBN:	9781400888641
ISBN:	1400888646
書目註:	Includes bibliographical references (pages 173-184) and index
內容註:	The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
摘要、提要註:	"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
電子資源:	http://portal.igpublish.com/iglibrary/search/PUPB0006053.html

The language of global success [electronic resource] :how a common tongue transforms multinational organizations /
Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /[electronic resource] :Tsedal Neeley - 1 online resource (vii, 188 pages)

Includes bibliographical references (pages 173-184) and index

The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees

"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers

ISBN: 9781400888641Subjects--Topical Terms:

341365
International business enterprises
Index Terms--Genre/Form:

344515
Electronic books

LC Class. No.: HD2755.5 / .N445 2017e

Dewey Class. No.: 338.88

The language of global success [electronic resource] :how a common tongue transforms multinational organizations /
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