大葉大學圖書館 |

登入

回首頁

Museum branding :how to create and m...

Wallace, Margot A., (1941-)

Museum branding :how to create and maintain image, loyalty, and support /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	069.068
書名/作者:	Museum branding : : how to create and maintain image, loyalty, and support // Margot Wallace
作者:	Wallace, Margot A.,
面頁冊數:	1 online resource
標題:	Museums - Management - United States
標題:	Museums - Public relations - United States
標題:	Business names - United States
標題:	Branding (Marketing) - United States
標題:	Museum attendance - United States.
ISBN:	9781442263468
ISBN:	1442263466
書目註:	Includes bibliographical references and index
內容註:	Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
摘要、提要註:	Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
電子資源:	http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html

Museum branding :how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-

Museum branding :how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource

Includes bibliographical references and index

Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

ISBN: 9781442263468

LCCN: 2015048352Subjects--Topical Terms:

713687
Museums
--Management--United StatesIndex Terms--Genre/Form:

344515
Electronic books

LC Class. No.: AM11

Dewey Class. No.: 069.068

Museum branding :how to create and maintain image, loyalty, and support /
LDR:02118nmm0a2200325 i 450 001 492622
005 20181022211535.0
006 m o d
007 cr cnu---unuuu
008 210204s2016 mdu ob 001 0 eng d
010 $a 2015048352
020 $a 9781442263468 $q (Electronic)
020 $a 1442263466 $q (Electronic)
020 $z 9781442263444 $q (cloth ; $q alk. paper)
035 $a IGP290185
040 $a DLC $b eng $e rda $e pn $c DLC $d YDX $d OCLCF $d $d YDXCP $d IDEBK $d EBLCP $d NTBC
043 $a n-us---
050 4 $a AM11
082 0 4 $a 069.068 $2 23
100 1 $a Wallace, Margot A., $d 1941- $3 446528
245 1 0 $a Museum branding : $b how to create and maintain image, loyalty, and support / $c Margot Wallace
264 1 $a Lanham, MD : $b Rowman & Littlefield, $c [2016]
300 $a 1 online resource
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index
505 0 $a Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
520 $a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
588 $a Print version record and CIP data provided by publisher
650 0 $a Museums $z United States $x Management $3 713687
650 0 $a Museums $x Public relations $z United States $3 713688
650 0 $a Business names $z United States $3 713689
650 0 $a Branding (Marketing) $z United States $3 713690
650 0 $a Museum attendance $z United States. $3 713691
655 4 $a Electronic books $2 local. $3 344515
776 0 8 $i Print version: $a Wallace, Margot A, 1941- $t Museum branding. $d Lanham, MD : Rowman & Littlefield, [2016] $z 9781442263444 $w (DLC)
856 4 0 $u http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html

筆 0 讀者評論

多媒體

多媒體檔案
http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html

評論

新增評論分享你的心得

Export

取書館別