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Museum branding :how to create and m...
~
Wallace, Margot A., (1941-)
Museum branding :how to create and maintain image, loyalty, and support /
紀錄類型:
書目-電子資源 : Monograph/item
杜威分類號:
069.068
書名/作者:
Museum branding : : how to create and maintain image, loyalty, and support // Margot Wallace
作者:
Wallace, Margot A.,
面頁冊數:
1 online resource
標題:
Museums - Management - United States
標題:
Museums - Public relations - United States
標題:
Business names - United States
標題:
Branding (Marketing) - United States
標題:
Museum attendance - United States.
ISBN:
9781442263468
ISBN:
1442263466
書目註:
Includes bibliographical references and index
內容註:
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
摘要、提要註:
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
電子資源:
http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
Museum branding :how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-
Museum branding :
how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource
Includes bibliographical references and index
Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
ISBN: 9781442263468
LCCN: 2015048352Subjects--Topical Terms:
713687
Museums
--Management--United StatesIndex Terms--Genre/Form:
344515
Electronic books
LC Class. No.: AM11
Dewey Class. No.: 069.068
Museum branding :how to create and maintain image, loyalty, and support /
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Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
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http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
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