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On trend :the business of forecastin...

Powers, Devon.

On trend :the business of forecasting the future /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/342
書名/作者:	On trend : : the business of forecasting the future // Devon Powers.
作者:	Powers, Devon.
出版者:	Urbana : : University of Illinois Press,, c2019.
面頁冊數:	xi, 216 p. : : ill. ;; 23 cm.
標題:	Consumer behavior - Forecasting.
標題:	New products.
標題:	Consumer research.
標題:	Business forecasting.
ISBN:	9780252084690 (pbk.) :
ISBN:	9780252042874 (hbk.)
書目註:	Includes bibliographical references (p. [189]-205) and index.
摘要、提要註:	"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"--

On trend :the business of forecasting the future /
Powers, Devon.

On trend :the business of forecasting the future /Devon Powers. - Urbana :University of Illinois Press,c2019. - xi, 216 p. :ill. ;23 cm.

Includes bibliographical references (p. [189]-205) and index.

"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"--

ISBN: 9780252084690 (pbk.) :NTD 609

LCCN: 2019025424Subjects--Topical Terms:

477929
Consumer behavior
--Forecasting.

LC Class. No.: HF5415.32 / .P695 2019

Dewey Class. No.: 658.8/342

On trend :the business of forecasting the future /
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260 $a Urbana : $b University of Illinois Press, $c c2019.
300 $a xi, 216 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. [189]-205) and index.
520 $a "Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"-- $c Provided by publisher.
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