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Authentic marketing :how to capture ...

Weber, Larry.

Authentic marketing :how to capture hearts and minds through the power of purpose /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.8
[NT 47271] Title/Author:	Authentic marketing : : how to capture hearts and minds through the power of purpose // Larry Weber.
作者:	Weber, Larry.
出版者:	Hoboken, N.J. : : Wiley,, c2019.
面页册数:	xv, 236 p. : : ill. ;; 24 cm.
标题:	Marketing - Moral and ethical aspects.
ISBN:	9781119513759 (hbk.) :
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	Profit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives & validate progress -- Infuse trusted voices in paid, owned & earned media -- Create a purpose-driven culture -- Measure the value purpose -- Make a plan -- Purpose is everything.

Authentic marketing :how to capture hearts and minds through the power of purpose /
Weber, Larry.

Authentic marketing :how to capture hearts and minds through the power of purpose /Larry Weber. - Hoboken, N.J. :Wiley,c2019. - xv, 236 p. :ill. ;24 cm.

Includes bibliographical references and index.

Profit meets purpose : find your company's soul -- The era of social consciousness : where technology meets humanity -- A better strategy model for a better world -- The evolution of marketing : moving from manipulation to authenticity -- Search for truths to drive constituency mapping -- Humanize your brand -- Move beyond storytelling to storydoing -- Use data-telling to anchor objectives & validate progress -- Infuse trusted voices in paid, owned & earned media -- Create a purpose-driven culture -- Measure the value purpose -- Make a plan -- Purpose is everything.

ISBN: 9781119513759 (hbk.) :NTD 852

LCCN: 2018040645Subjects--Topical Terms:

411146
Marketing
--Moral and ethical aspects.

LC Class. No.: HF5415 / .W3576 2019

Dewey Class. No.: 658.8

Authentic marketing :how to capture hearts and minds through the power of purpose /
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