Big data and innovation in tourism, ...
Rahimi, Roya, (1982-)

 

  • Big data and innovation in tourism, travel, and hospitality :managerial approaches, techniques, and applications /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.4791
    書名/作者: Big data and innovation in tourism, travel, and hospitality : : managerial approaches, techniques, and applications // Marianna Sigala, Roya Rahimi, Mike Thelwall, editors.
    其他作者: Sigala, Marianna.
    出版者: Singapore : : Springer,, c2019.
    面頁冊數: xii, 223 p. : : ill. (some col.) ;; 24 cm.
    標題: Tourism - Technological innovations.
    標題: Hospitality industry - Technological innovations.
    標題: Big data.
    ISBN: 9789811363382 (hbk.) :
    書目註: Includes bibliographical references.
    摘要、提要註: This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
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