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Digital marketing analytics :making ...

Burbary, Ken.

Digital marketing analytics :making sense of consumer data in a digital world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	Digital marketing analytics : : making sense of consumer data in a digital world // Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang].
作者:	Hemann, Chuck.
其他作者:	Burbary, Ken.
出版者:	[New York] : : Pearson Education,, c2018.
面頁冊數:	xix, 252 p. : : ill., map ;; 23 cm.
標題:	Internet marketing.
標題:	Digital media.
標題:	Social media.
標題:	Marketing - Management.
ISBN:	9780789759603 (pbk.) :
書目註:	Includes bibliographical references and index.
內容註:	Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

Digital marketing analytics :making sense of consumer data in a digital world /
Hemann, Chuck.

Digital marketing analytics :making sense of consumer data in a digital world /Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]. - 2nd ed. - [New York] :Pearson Education,c2018. - xix, 252 p. :ill., map ;23 cm.

Includes bibliographical references and index.

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

ISBN: 9780789759603 (pbk.) :NTD 1,260

LCCN: 2018932445Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .H46 2018

Dewey Class. No.: 658.8/72

Digital marketing analytics :making sense of consumer data in a digital world /
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