Capturing, analyzing, and managing w...
Panwar, Avinash, (1977-)

 

  • Capturing, analyzing, and managing word-of-mouth in the digital marketplace[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8/72
    書名/作者: Capturing, analyzing, and managing word-of-mouth in the digital marketplace/ Sumangla Rathore and Avinash Panwar, editors.
    其他作者: Rathore, Sumangla,
    出版者: Hershey, Pennsylvania : : IGI Global,, [2016]
    面頁冊數: 1 online resource (339 p.) : : ill.
    標題: Telemarketing.
    標題: Online social networks.
    ISBN: 9781466694507 (ebk.)
    ISBN: 9781466694491 (hbk.)
    書目註: Includes bibliographical references and index.
    內容註: Electronic word of mouth: definitions and concepts / Rym Srarfi Tabbane, Mohsen Debabi -- eWOM marketing techniques for competitive advantage / Arijit Bhattacharya -- Word of mouth on social media: a potent tool for brand building / Disha Mathur, Dipin Mathur -- Electronic word-of-mouth: an industry tailored application for tourism promotion / Azizul Hassan -- Electronic word-of-mouth communication in online social networks: the motivational antecedents of electronic word-of-mouth (eWOM) engagement in online social networks / Tugce Ozansoy Cadrc, Aysegul Sagkaya Gungor -- Motivations behind becoming a blogger and their business implications: the case of fashion / Anne-Flore Maman Larraufie, Fabien Sommer -- Investigating factors affecting electronic word-of-mouth / Vineet Chouhan -- Network text analysis and sentiment analysis: an integration to analyse word-of-mouth in the digital marketplace / Veronica Ravaglia, Luca Zanazzi, Elvis Mazzoni -- Developing a research framework to assess online consumer behaviour using netnography in india: a review of related research / Gautam Deka, Sumangla Rathore, Avinash Panwar -- An application of text mining to capture and analyze eWOM: a pilot study on tourism sector / Taskn Dirsehan --
    摘要、提要註: "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--Provided by publisher.
    電子資源: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9449-1
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