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Applied discourse analysis[electronic resource] :popular culture, media, and everyday life /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	401.41
書名/作者:	Applied discourse analysis : popular culture, media, and everyday life // by Arthur Asa Berger.
作者:	Berger, Arthur Asa.
出版者:	Cham : : Springer International Publishing :, 2016.
面頁冊數:	viii, 201 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Discourse analysis.
標題:	Cultural and Media Studies.
標題:	Media and Communication.
標題:	Discourse Analysis.
標題:	Cultural Theory.
標題:	Popular Culture.
標題:	Audio-Visual Culture.
ISBN:	9783319471815
ISBN:	9783319471808
內容註:	Introduction: Li'l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.
摘要、提要註:	This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
電子資源:	http://dx.doi.org/10.1007/978-3-319-47181-5

Applied discourse analysis[electronic resource] :popular culture, media, and everyday life /
Berger, Arthur Asa.

Applied discourse analysispopular culture, media, and everyday life /[electronic resource] :by Arthur Asa Berger. - Cham :Springer International Publishing :2016. - viii, 201 p. :ill., digital ;24 cm.

Introduction: Li'l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

ISBN: 9783319471815

Standard No.: 10.1007/978-3-319-47181-5doiSubjects--Topical Terms:

174566
Discourse analysis.

LC Class. No.: P302 / .B47 2016

Dewey Class. No.: 401.41

Applied discourse analysis[electronic resource] :popular culture, media, and everyday life /
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