Concept code :how to create meaningf...
Crucq-Toffolo, Gaby.

 

  • Concept code :how to create meaningful concepts /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.5752
    書名/作者: Concept code : : how to create meaningful concepts // [Gaby Crucq-Toffolo & Sanne Knitel]
    作者: Crucq-Toffolo, Gaby.
    其他作者: Knitel, Sanne.
    出版者: Amsterdam : : BIS,, c2016.
    面頁冊數: 191 p. : : col. ill. ;; 25 cm.
    標題: Product design.
    標題: Industrial design.
    標題: Design.
    標題: Creative ability.
    標題: Problem solving.
    ISBN: 9789063694326 (pbk.) :
    書目註: Includes bibliographical references (p. 186-190).
    摘要、提要註: Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.
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