| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 杜威分類號: |
658.5/14 |
| 書名/作者: |
The innovation factory // Gilles Garel, Elmar Mock ; foreword by Yves Pigneur. |
| 作者: |
Garel, Gilles. |
| 其他作者: |
Mock, Elmar. |
| 出版者: |
Boca Raton, FL : : CRC Press,, c2016. |
| 面頁冊數: |
xxii, 166 p. : : ill. (some col.) ;; 24 cm. |
| 附註: |
Translated from the French: "La fabrique d'innovation, Dunod 2e edition, 2016) |
| 標題: |
Creative ability in business. |
| 標題: |
Creative thinking. |
| 標題: |
Technological innovations - Management. |
| 標題: |
Organizational change. |
| 標題: |
New products. |
| ISBN: |
9781498740210 (hbk.) : |
| 書目註: |
Includes bibliographical references (p. 155-158) and index. |
| 內容註: |
Chapter 1. Nobody goes truffle hunting on the highway -- chapter 2. The hidden side of the concept of the swatch -- chapter 3. C-K : a truly practical theory of breakthrough innovation -- chapter 4. The molecular metaphor of innovation : gas, liquid, crystal -- chapter 5. The metaphor of the matriarch. |
| 摘要、提要註: |
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech. For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets. Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about. The book's use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry. |