Social media[electronic resource] :t...
Clark Conference ((2005 :)

 

  • Social media[electronic resource] :the good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 006.754
    書名/作者: Social media : the good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016 : proceedings // edited by Yogesh K. Dwivedi ... [et al.].
    其他題名: I3E 2016
    其他作者: Dwivedi, Yogesh K.
    團體作者: Clark Conference
    出版者: Cham : : Springer International Publishing :, 2016.
    面頁冊數: xxiv, 730 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Online social networks - Handbooks, manuals, etc.
    標題: Social media - Handbooks, manuals, etc.
    標題: Computer Science.
    標題: e-Commerce/e-business.
    標題: Computers and Society.
    標題: Information Systems and Communication Service.
    標題: Management of Computing and Information Systems.
    ISBN: 9783319452340
    ISBN: 9783319452333
    內容註: Social Media Strategy and Digital Business -- Digital Marketing and Customer Relationship Management -- Adoption and Diffusion -- Information Sharing on Social Media -- Impression, Trust, and Risk Management -- Data Acquisition, Management and Analytics -- e-Government and Civic Engagement -- e-Society and Online Communities.
    摘要、提要註: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
    電子資源: http://dx.doi.org/10.1007/978-3-319-45234-0
評論
Export
取書館別
 
 
變更密碼
登入