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A framework for marketing management /

~

Keller, Kevin Lane, (1956-)

A framework for marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8
書名/作者:	A framework for marketing management // Philip Kotler, Kevin Lane Keller.
作者:	Kotler, Philip.
其他作者:	Keller, Kevin Lane,
出版者:	Harlow, Essex : : Pearson Education,, c2016.
面頁冊數:	344 p. : : ill. (some col.) ;; 23 cm.
附註:	Previous ed.: 2011.
標題:	Marketing - Management.
ISBN:	9781292093147 (pbk.) :
書目註:	Includes bibliographical references and indexes.

A framework for marketing management /
Kotler, Philip.

A framework for marketing management /Philip Kotler, Kevin Lane Keller. - 6th ed., Global ed. - Harlow, Essex :Pearson Education,c2016. - 344 p. :ill. (some col.) ;23 cm. - Always learning. - Always learning..

Previous ed.: 2011.

Includes bibliographical references and indexes.

ISBN: 9781292093147 (pbk.) :NTD 1,903Subjects--Topical Terms:

337196
Marketing
--Management.

LC Class. No.: HF5415.13 / .K636 2016

Dewey Class. No.: 658.8

A framework for marketing management /
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082 0 4 $a 658.8 $2 23
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245 1 2 $a A framework for marketing management / $c Philip Kotler, Kevin Lane Keller.
250 $a 6th ed., Global ed.
260 $a Harlow, Essex : $b Pearson Education, $c c2016.
300 $a 344 p. : $b ill. (some col.) ; $c 23 cm.
490 1 $a Always learning
500 $a Previous ed.: 2011.
504 $a Includes bibliographical references and indexes.
650 0 $a Marketing $x Management. $3 337196
700 1 $a Keller, Kevin Lane, $d 1956- $3 337277
830 0 $a Always learning. $3 668207

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