Strategy and success factors of busi...
Adam, Anne Kathrin.

 

  • Strategy and success factors of business schools[electronic resource] /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    杜威分類號: 658.4012
    書名/作者: Strategy and success factors of business schools/ by Anne Kathrin Adam.
    作者: Adam, Anne Kathrin.
    出版者: Wiesbaden : : Springer Fachmedien Wiesbaden :, 2016.
    面頁冊數: xix, 262 p. : : ill., digital ;; 24 cm.
    Contained By: Springer eBooks
    標題: Strategic planning.
    標題: Business and Management.
    標題: Business Strategy/Leadership.
    標題: Higher Education.
    ISBN: 9783658145194
    ISBN: 9783658145187
    內容註: The Market for Higher Education -- Assessing Institutional Success in Higher Education -- Mission Statements in Higher Education -- Strategic Groups in Higher Business Education -- Evaluating Success in Higher Business Education.
    摘要、提要註: Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, strategic profiles of 521 U.S. AACSB-accredited business schools, and the importance of various factors of influence on selected dimensions of market success. Her findings stress the importance of setting a clear strategic focus. Contents The Market for Higher Education Assessing Institutional Success in Higher Education Mission Statements in Higher Education Strategic Groups in Higher Business Education Evaluating Success in Higher Business Education Target Groups Researchers and students in the field of business studies with a focus on management, controlling, and marketing of higher education as well as strategic management The Author Dr. Anne Kathrin Adam holds a doctoral degree from Johannes Gutenberg-University, Mainz, Germany. She is now a member of the management of the IBA, University of Cooperative Education, Darmstadt, Germany.
    電子資源: http://dx.doi.org/10.1007/978-3-658-14519-4
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