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Business analytics for sales and mar...

Laursen, Gert H. N.

Business analytics for sales and marketing managers[electronic resource] :how to compete in the information age /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8/34
書名/作者:	Business analytics for sales and marketing managers : how to compete in the information age // Gert H.N. Laursen.
作者:	Laursen, Gert H. N.
出版者:	Hoboken, NJ : : John Wiley & Sons,, c2011.
面頁冊數:	1 online resource (xiii, 242 p.)
標題:	Consumers' preferences - Research.
標題:	Consumers - Research.
ISBN:	9781119200673 (electronic bk.)
ISBN:	1119200679 (electronic bk.)
ISBN:	9781118030363 (electronic bk.)
ISBN:	1118030362 (electronic bk.)
ISBN:	9781118030370 (electronic bk.)
ISBN:	1118030370 (electronic bk.)
ISBN:	9781118030387 (electronic bk.)
ISBN:	1118030389 (electronic bk.)
書目註:	Includes bibliographical references and index.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119200673

Business analytics for sales and marketing managers[electronic resource] :how to compete in the information age /
Laursen, Gert H. N.

Business analytics for sales and marketing managershow to compete in the information age /[electronic resource] :Gert H.N. Laursen. - 1st ed. - Hoboken, NJ :John Wiley & Sons,c2011. - 1 online resource (xiii, 242 p.) - Wiley and SAS business series ;41. - Wiley and SAS business series ;25..

Includes bibliographical references and index.

ISBN: 9781119200673 (electronic bk.)Subjects--Topical Terms:

665597
Consumers' preferences
--Research.

LC Class. No.: HF5415.32 / .L38 2011eb

Dewey Class. No.: 658.8/34

Business analytics for sales and marketing managers[electronic resource] :how to compete in the information age /
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490 1 $a Wiley and SAS business series ; $v 41
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