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Reframe the marketplace[electronic r...

Bowman, Jeffrey L., (1970-)

Reframe the marketplace[electronic resource] :the total market approach to reaching the new majority /

紀錄類型:	書目-電子資源 : Monograph/item
杜威分類號:	658.8008
書名/作者:	Reframe the marketplace : the total market approach to reaching the new majority // Jeffrey L. Bowman with Jeremy Katz.
作者:	Bowman, Jeffrey L.,
其他作者:	Katz, Jeremy,
出版者:	Hoboken : : John Wiley and Sons,, 2015.
面頁冊數:	1 online resource.
附註:	Includes index.
標題:	Minority consumers.
標題:	Marketing
ISBN:	9781119176329 (electronic bk.)
ISBN:	9781119100263 (electronic bk.)
ISBN:	1119100267 (electronic bk.)
ISBN:	1119176328 (electronic bk.)
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781119176329

Reframe the marketplace[electronic resource] :the total market approach to reaching the new majority /
Bowman, Jeffrey L.,1970-

Reframe the marketplacethe total market approach to reaching the new majority /[electronic resource] :Jeffrey L. Bowman with Jeremy Katz. - 1st ed. - Hoboken :John Wiley and Sons,2015. - 1 online resource.

Includes index.

ISBN: 9781119176329 (electronic bk.)

LCCN: 2015035004Subjects--Topical Terms:

440899
Minority consumers.

LC Class. No.: HF5415.332.M56

Dewey Class. No.: 658.8008

Reframe the marketplace[electronic resource] :the total market approach to reaching the new majority /
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245 1 0 $a Reframe the marketplace $h [electronic resource] : $b the total market approach to reaching the new majority / $c Jeffrey L. Bowman with Jeremy Katz.
250 $a 1st ed.
260 $a Hoboken : $b John Wiley and Sons, $c 2015.
300 $a 1 online resource.
500 $a Includes index.
588 $a Description based on print version record and CIP data provided by publisher; resource not viewed.
588 $a Description based on print version record.
650 0 $a Minority consumers. $3 440899
650 0 $a Marketing $3 141763
700 1 $a Katz, Jeremy, $d 1969- $3 664182
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781119176329

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