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Communication campaigns and national integration in China's market economy era[electronic resource] :reviving the national soul /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.230951
書名/作者:	Communication campaigns and national integration in China's market economy era : reviving the national soul // by Yanru Chen.
作者:	Chen, Yanru.
出版者:	Singapore : : Springer Singapore :, 2016.
面頁冊數:	ix, 239 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	Mass media - China.
標題:	Mass media policy - China.
標題:	Nationalism - China.
標題:	Communication in politics - China.
標題:	Communication in economic development - China.
標題:	Communication - Social aspects - China.
標題:	Propaganda, Chinese.
標題:	Political Science and International Relations.
標題:	Political Communication.
標題:	China - Economic conditions - 2000-
ISBN:	9789812877338
ISBN:	9789812877321
內容註:	Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China's bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the "nation" in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.
摘要、提要註:	This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.
電子資源:	http://dx.doi.org/10.1007/978-981-287-733-8

Communication campaigns and national integration in China's market economy era[electronic resource] :reviving the national soul /
Chen, Yanru.

Communication campaigns and national integration in China's market economy erareviving the national soul /[electronic resource] :by Yanru Chen. - Singapore :Springer Singapore :2016. - ix, 239 p. :ill., digital ;24 cm.

Chapter 1: Introduction -- Chapter 2: Theoretical foundations of the study -- Chapter 3: Empirical approaches to the study -- Chapter 4: A nation in action: Communication and China's bid for year 2000 Olympics -- Chapter 5: Beyond the planned campaign: Construction of the "nation" in the bid for Olympics -- Chapter 6: In memory of Mao: Re-making a nation maker -- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion -- Chapter 8: Conclusion -- Chapter 9: Revelations from recent campaigns.

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

ISBN: 9789812877338

Standard No.: 10.1007/978-981-287-733-8doiSubjects--Topical Terms:

653668
Mass media
--China.Subjects--Geographical Terms:

339157
China
--Economic conditions--2000-

LC Class. No.: P92.C5 / C44 2016

Dewey Class. No.: 302.230951

Communication campaigns and national integration in China's market economy era[electronic resource] :reviving the national soul /
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