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Marketing database analytics[electro...

Banasiewicz, Andrew D.

Marketing database analytics[electronic resource] :transforming data for competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.800285574
書名/作者:	Marketing database analytics : transforming data for competitive advantage // Andrew D. Banasiewicz.
作者:	Banasiewicz, Andrew D.
出版者:	New York : : Routledge,, 2013.
面頁冊數:	xix, 376 p. : : ill.
標題:	Marketing - Data processing.
標題:	Database management.
標題:	Marketing - Databases.
ISBN:	9780203076460 (e-book : PDF)
書目註:	Includes bibliographical references (p. [370]-371) and index.
內容註:	pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
電子資源:	Click here to view

Marketing database analytics[electronic resource] :transforming data for competitive advantage /
Banasiewicz, Andrew D.

Marketing database analyticstransforming data for competitive advantage /[electronic resource] :Andrew D. Banasiewicz. - New York :Routledge,2013. - xix, 376 p. :ill.

Includes bibliographical references (p. [370]-371) and index.

pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.

Mode of access: World Wide Web.

ISBN: 9780203076460 (e-book : PDF)Subjects--Topical Terms:

650429
Marketing
--Data processing.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.125 / .B347 2013

Dewey Class. No.: 658.800285574 / B212

Marketing database analytics[electronic resource] :transforming data for competitive advantage /
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504 $a Includes bibliographical references (p. [370]-371) and index.
505 0 $a pt. 1. Need identification -- pt. 2. Knowledge creation -- pt. 3. Dissemination.
530 $a Also available in print edition.
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650 0 $a Database management. $3 174575
650 0 $a Marketing $x Databases. $3 651391
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776 1 $z 9780415657877 (hardback : alk. paper) $z 9780415657884 (pbk. : alk. paper)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203076460 $z Click here to view

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