大葉大學圖書館 |

Language: English

Back

Street marketing[electronic resource...

Saucet, Marcel.

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.8/72
Title/Author:	Street marketing : the future of guerrilla marketing and buzz // Marcel Saucet.
Author:	Saucet, Marcel.
Published:	Santa Barbara : : Praeger,, 2015.
Description:	xiii, 191 p. : : ill. ;; cm
Subject:	Internet marketing.
Subject:	Target marketing.
Subject:	Consumers' preferences.
Subject:	Relationship marketing.
Subject:	BUSINESS & ECONOMICS / Marketing / General.
Subject:	BUSINESS & ECONOMICS / Advertising & Promotion.
Subject:	BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
ISBN:	1440838399 (e-book)
ISBN:	9781440838392 (e-book)
[NT 15000227]:	Includes bibliographical references.
[NT 15000229]:	"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--
Online resource:	http://ebooks.abc-clio.com/?isbn=9781440838392

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /
Saucet, Marcel.

Street marketingthe future of guerrilla marketing and buzz /[electronic resource] :Marcel Saucet. - Santa Barbara :Praeger,2015. - xiii, 191 p. :ill. ;cm

Includes bibliographical references.

"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"--

ISBN: 1440838399 (e-book)Subjects--Topical Terms:

184218
Internet marketing.

LC Class. No.: HF5415.1265 / .S28 2015

Dewey Class. No.: 658.8/72

Street marketing[electronic resource] :the future of guerrilla marketing and buzz /
LDR:01424nam a2200277 a 4500 001 453856
005 20150702083620.0
008 161227s2015 caua ob 000 0 eng
010 $z 2015019518
020 $a 1440838399 (e-book)
020 $a 9781440838392 (e-book)
020 $z 1440838380 (alk. paper)
020 $z 9781440838385 (alk. paper)
035 $a 00000062
040 $a DLC $b eng $d UtOrBLW $c DLC
042 $a pcc
050 4 $a HF5415.1265 $b .S28 2015
082 0 4 $a 658.8/72 $2 23
084 $a BUS043000 $a BUS002000 $a BUS090010 $2 bisacsh
100 1 $a Saucet, Marcel. $3 650717
245 1 0 $a Street marketing $h [electronic resource] : $b the future of guerrilla marketing and buzz / $c Marcel Saucet.
260 $a Santa Barbara : $b Praeger, $c 2015.
300 $a xiii, 191 p. : $b ill. ; $c cm
504 $a Includes bibliographical references.
520 $a "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- $c Provided by publisher.
520 $a "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 184218
650 0 $a Target marketing. $3 339626
650 0 $a Consumers' preferences. $3 417051
650 0 $a Relationship marketing. $3 340839
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 472203
650 7 $a BUSINESS & ECONOMICS / Advertising & Promotion. $2 bisacsh $3 578074
650 7 $a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. $2 bisacsh $3 650718
776 1 $z 1440838380
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440838392

based on 0 review(s)

Multimedia

Multimedia file
http://ebooks.abc-clio.com/?isbn=9781440838392

Reviews

Add a review and share your thoughts with other readers

Export

pickup library