大葉大學圖書館 |

Mission and money :understanding the university /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	378.44
書名/作者:	Mission and money : : understanding the university // Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch.
其他題名:	Mission & Money
作者:	Weisbrod, Burton Allen,
其他作者:	Ballou, Jeffrey P.,
面頁冊數:	1 online resource (xv, 339 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Universities and colleges - Finance.
標題:	Education, Higher - Aims and objectives.
ISBN:	9780511511011 (ebook)
摘要、提要註:	Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.
電子資源:	http://dx.doi.org/10.1017/CBO9780511511011

Mission and money :understanding the university /
Weisbrod, Burton Allen,1931-

Mission and money :understanding the university /Mission & MoneyBurton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch. - 1 online resource (xv, 339 pages) :digital, PDF file(s).

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

An Introduction to the Higher Education Industry1

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

ISBN: 9780511511011 (ebook)Subjects--Topical Terms:

415591
Universities and colleges
--Finance.

LC Class. No.: LB2342 / .W384 2008

Dewey Class. No.: 378.44

Mission and money :understanding the university /
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505 0 0 $g 1 $t An Introduction to the Higher Education Industry $g 1 -- $g 2 $t The Higher Education Business and the Business of Higher Education -- Now and Then $g 9 -- $g 3 $t Is Higher Education Becoming Increasingly Competitive? $g 39 -- $g 4 $t The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do $g 58 -- $g 5 $t Tuition, Price Discrimination, and Financial Aid $g 77 -- $g 6 $t The Place of Donations in Funding the Higher Education Industry $g 102 -- $g 7 $t Endowments and Their Management: Financing the Mission $g 130 -- $g 8 $t Generating Revenue from Research and Patents $g 149 -- $g 9 $t Other Ways to Generate Revenue -- Wherever It May Be Found: Lobbying, the World Market, and Distance Education $g 162 -- $g 10 $t Advertising, Branding, and Reputation $g 175 -- $g 11 $t Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty $g 196 -- $g 12 $t Not Quite an Ivory Tower: Schools Compete by Collaborating $g 206 -- $g 13 $t Intercollegiate Athletics: Money or Mission? $g 218 -- $g 14 $t Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents? $g 251 -- $g 15 $t Concluding Remarks: What Are the Public Policy Issues? $g 278.
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650 0 $a Education, Higher $x Aims and objectives. $3 340074
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