大葉大學圖書館 |

Trade marks and brands :an interdisciplinary critique /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	346.04/88
書名/作者:	Trade marks and brands : : an interdisciplinary critique // edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
其他題名:	Trade Marks & Brands
其他作者:	Bently, Lionel,
面頁冊數:	1 online resource (xxxvi, 434 pages) : : digital, PDF file(s).
附註:	Title from publisher's bibliographic system (viewed on 05 Oct 2015).
標題:	Trademarks - Law and legislation.
標題:	Trademarks (International law)
標題:	Brand name products - Law and legislation.
標題:	Intellectual property (International law)
ISBN:	9780511495212 (ebook)
內容註:	The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently -- The making of modern trade mark law : the UK, 1860-1914 -- a business history perspective / David M. Higgins -- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis -- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark -- a US perspective / Jane C. Ginsburg -- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant -- What linguistics can do for trademark law / Graeme B. Dinwoodie -- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder -- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver -- Trade mark style as a way of fixing things / Celia Lury -- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng -- A law-and-economics perspective on trade marks / Andrew Griffiths -- The economic rationale of trade marks : an economist's critique / Jonathan Aldred -- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda -- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence -- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach -- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson -- Geographical indications : not all 'champagne and roses' / Bronwyn Parry -- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.
摘要、提要註:	Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
電子資源:	http://dx.doi.org/10.1017/CBO9780511495212

Trade marks and brands :an interdisciplinary critique /
Trade marks and brands :an interdisciplinary critique /Trade Marks & Brandsedited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg. - 1 online resource (xxxvi, 434 pages) :digital, PDF file(s). - Cambridge intellectual property and information law ;10. - Cambridge intellectual property and information law ;22..

Title from publisher's bibliographic system (viewed on 05 Oct 2015).

The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently -- The making of modern trade mark law : the UK, 1860-1914 -- a business history perspective / David M. Higgins -- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis -- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark -- a US perspective / Jane C. Ginsburg -- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant -- What linguistics can do for trademark law / Graeme B. Dinwoodie -- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder -- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver -- Trade mark style as a way of fixing things / Celia Lury -- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng -- A law-and-economics perspective on trade marks / Andrew Griffiths -- The economic rationale of trade marks : an economist's critique / Jonathan Aldred -- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda -- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence -- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach -- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson -- Geographical indications : not all 'champagne and roses' / Bronwyn Parry -- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.

Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.

ISBN: 9780511495212 (ebook)Subjects--Topical Terms:

415210
Trademarks
--Law and legislation.

LC Class. No.: K1555 / .T733 2008

Dewey Class. No.: 346.04/88

Trade marks and brands :an interdisciplinary critique /
LDR:03932nam a22003258i 4500 001 447636
003 UkCbUP
005 20160428160142.0
006 m|||||o||d||||||||
007 cr||||||||||||
008 161201s2008||||enk o ||1 0|eng|d
020 $a 9780511495212 (ebook)
020 $z 9780521889650 (hardback)
020 $z 9780521187923 (paperback)
035 $a CR9780511495212
040 $a UkCbUP $b eng $e rda $c UkCbUP
050 0 0 $a K1555 $b .T733 2008
082 0 0 $a 346.04/88 $2 22
245 0 0 $a Trade marks and brands : $b an interdisciplinary critique / $c edited by Lionel Bently, Jennifer Davis and Jane C. Ginsburg.
246 3 $a Trade Marks & Brands
264 1 $a Cambridge : $b Cambridge University Press, $c 2008.
300 $a 1 online resource (xxxvi, 434 pages) : $b digital, PDF file(s).
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
490 1 $a Cambridge intellectual property and information law ; $v 10
500 $a Title from publisher's bibliographic system (viewed on 05 Oct 2015).
505 0 $a The making of modern trade mark law : the construction of the legal concept of trade mark, 1860-1880 / Lionel Bently -- The making of modern trade mark law : the UK, 1860-1914 -- a business history perspective / David M. Higgins -- Between a sign and a brand : mapping the boundaries of a registered trade mark in European Union trade mark law / Jennifer Davis -- "See me, feel me, touch me, hea[r] me" (and maybe smell and taste me too) : I am a trademark -- a US perspective / Jane C. Ginsburg -- 'How can I tell the trade mark on a piece of gingerbread frm all the other marks on it?' Naming and meaning in verbal trade mark signs / Alan Durant -- What linguistics can do for trademark law / Graeme B. Dinwoodie -- Brand culture : trade marks, marketing, and consumption / Jonathan E. Schroeder -- 'Brand culture : trade marks, marketing, and consumption' : responding legally to Professor Schroeder's paper / David Vaver -- Trade mark style as a way of fixing things / Celia Lury -- The irrational lightness of trade marks : a legal perspective / Catherine W. Ng -- A law-and-economics perspective on trade marks / Andrew Griffiths -- The economic rationale of trade marks : an economist's critique / Jonathan Aldred -- Trade marks as property : a philosophical perspective / Dominic Scott, Alex Oliver and Miguel Ley-Pineda -- An alternative approach to dilutioon protection : a response to Scott, Oliver and Ley-Pineda / Michael Spence -- An anthropological approach to transactions involving names and marks, drawing on Melanesia / James Leach -- Traversing the cultures of trade marks : observations on the anthropological approach of James Leach / Megan Richardson -- Geographical indications : not all 'champagne and roses' / Bronwyn Parry -- (Re)locating geographical indications : a response to Bronwyn parry / Dev Gangjee.
520 $a Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law.
650 0 $a Trademarks $x Law and legislation. $3 415210
650 0 $a Trademarks (International law) $3 589126
650 0 $a Brand name products $x Law and legislation. $3 415212
650 0 $a Intellectual property (International law) $3 341656
700 1 $a Bently, Lionel, $d 1964- $e editor. $3 641607
700 1 $a Davis, Jennifer, $d 1964- $e editor. $3 641608
700 1 $a Ginsburg, Jane C., $e editor. $3 641609
776 0 8 $i Print version: $z 9780521889650
830 0 $a Cambridge intellectual property and information law ; $v 22. $w (NL-LeOCL)307999890 $w (OCoLC)213309068 $3 595443
856 4 0 $u http://dx.doi.org/10.1017/CBO9780511495212