大葉大學圖書館 |

Crisis communication in a digital world /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.2
書名/作者:	Crisis communication in a digital world // edited by Mark Sheehan and Deirdre Quinn-Allan.
其他作者:	Sheehan, Mark,
出版者:	Port Melbourne : : Cambridge University Press,, 2015.
面頁冊數:	xii, 188 p. : : ill. ;; 26 cm.
標題:	Crisis management - Australia.
標題:	Crisis management - New Zealand.
標題:	Issues management - Australia.
標題:	Issues management - New Zealand.
標題:	Public relations - Case studies. - Management
標題:	Communication and culture - Australia.
標題:	Communication and culture - New Zealand.
標題:	Social media - Australia.
標題:	Social media - New Zealand.
ISBN:	9781107678231 (pbk.) :
ISBN:	1107678234 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Part I. Understanding Crisis and Issues Management. 1. Theorising and practising public relations crisis management / Steve Mackey -- Part II. Industrial Disasters. 2. Outrage management or consensus communication : what is the best way of doing risk communication? / Paul Adams -- 3. Confronting the reputation risks : New Zealand's biggest food safety scare / Chris Galloway -- Part III. Corporate Risks. 4. Crisis communication : when sorry is the hardest word in elite sport / Hamish McLean and Maria Hopwood -- 5. Corporate responses to a racially framed incident in Malaysia : KFC I-City flight / Kiranjit Kaur -- 6. Managing issues through cross-sector collaboration : Unilever and Greenpeace / Sharyn McDonald -- Part IV. Social Media and Crisis. 7. Media targets : when a spark in social media develops into a mainstream media firestorm / Kristy Hess and Lisa Waller -- 8. Harnessing the power of slacktivism : boom and bust cycle of issues management and crisis / Deirdre Quinn-Allan -- 9. Social media adoption and risk aversion : Australian not-for-profits / Emma Bennett -- Part V. Natural Disasters. 10. Communicating during disasters : insights from the 2013 Bundaberg flood / Amisha Mehta and Dominique A. Greer -- 11. Government roles in emergency communication response / Jordi Xifra and Mark Sheehan; 12. Post crisis : rebuilding a company, a reputation, a community / Mark Sheehan and Biagio Oppi.
摘要、提要註:	Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

Crisis communication in a digital world /
Crisis communication in a digital world /edited by Mark Sheehan and Deirdre Quinn-Allan. - Port Melbourne :Cambridge University Press,2015. - xii, 188 p. :ill. ;26 cm.

Includes bibliographical references and index.

Part I. Understanding Crisis and Issues Management. 1. Theorising and practising public relations crisis management / Steve Mackey -- Part II. Industrial Disasters. 2. Outrage management or consensus communication : what is the best way of doing risk communication? / Paul Adams -- 3. Confronting the reputation risks : New Zealand's biggest food safety scare / Chris Galloway -- Part III. Corporate Risks. 4. Crisis communication : when sorry is the hardest word in elite sport / Hamish McLean and Maria Hopwood -- 5. Corporate responses to a racially framed incident in Malaysia : KFC I-City flight / Kiranjit Kaur -- 6. Managing issues through cross-sector collaboration : Unilever and Greenpeace / Sharyn McDonald -- Part IV. Social Media and Crisis. 7. Media targets : when a spark in social media develops into a mainstream media firestorm / Kristy Hess and Lisa Waller -- 8. Harnessing the power of slacktivism : boom and bust cycle of issues management and crisis / Deirdre Quinn-Allan -- 9. Social media adoption and risk aversion : Australian not-for-profits / Emma Bennett -- Part V. Natural Disasters. 10. Communicating during disasters : insights from the 2013 Bundaberg flood / Amisha Mehta and Dominique A. Greer -- 11. Government roles in emergency communication response / Jordi Xifra and Mark Sheehan; 12. Post crisis : rebuilding a company, a reputation, a community / Mark Sheehan and Biagio Oppi.

Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.

ISBN: 9781107678231 (pbk.) :NTD 2,310Subjects--Topical Terms:

630859
Crisis management
--Australia.

LC Class. No.: HD49 / .C757 2015

Dewey Class. No.: 302.2

Crisis communication in a digital world /
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300 $a xii, 188 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
505 0 $a Part I. Understanding Crisis and Issues Management. 1. Theorising and practising public relations crisis management / Steve Mackey -- Part II. Industrial Disasters. 2. Outrage management or consensus communication : what is the best way of doing risk communication? / Paul Adams -- 3. Confronting the reputation risks : New Zealand's biggest food safety scare / Chris Galloway -- Part III. Corporate Risks. 4. Crisis communication : when sorry is the hardest word in elite sport / Hamish McLean and Maria Hopwood -- 5. Corporate responses to a racially framed incident in Malaysia : KFC I-City flight / Kiranjit Kaur -- 6. Managing issues through cross-sector collaboration : Unilever and Greenpeace / Sharyn McDonald -- Part IV. Social Media and Crisis. 7. Media targets : when a spark in social media develops into a mainstream media firestorm / Kristy Hess and Lisa Waller -- 8. Harnessing the power of slacktivism : boom and bust cycle of issues management and crisis / Deirdre Quinn-Allan -- 9. Social media adoption and risk aversion : Australian not-for-profits / Emma Bennett -- Part V. Natural Disasters. 10. Communicating during disasters : insights from the 2013 Bundaberg flood / Amisha Mehta and Dominique A. Greer -- 11. Government roles in emergency communication response / Jordi Xifra and Mark Sheehan; 12. Post crisis : rebuilding a company, a reputation, a community / Mark Sheehan and Biagio Oppi.
520 $a Crisis Communication in a Digital World provides an introduction to major crisis communication theories and issues management, using practical examples from Australia and New Zealand. The book examines how public relations can influence the nature of a crisis and the impact of its aftermath. It explores the role of PR specialists in different crisis situations - including natural disasters and morphing crises - and examines the challenges they face in a world where social media is a key source of communication. Readers are provided with an in-depth understanding of crisis communication and issues management through practical approaches, strategies and skills, which are supplemented by relevant theories based on evidence and experience. International perspectives have been included throughout to illustrate the impact of multinational companies on the digital world, including global media cycles and social media activism. Each chapter explores a different aspect of communications, including media, natural disasters and celebrity crises.
650 0 $a Crisis management $z Australia. $3 630859
650 0 $a Crisis management $z New Zealand. $3 630860
650 0 $a Issues management $z Australia. $3 630861
650 0 $a Issues management $z New Zealand. $3 630862
650 0 $a Public relations $x Management $v Case studies. $3 440887
650 0 $a Communication and culture $z Australia. $3 630863
650 0 $a Communication and culture $z New Zealand. $3 630864
650 0 $a Social media $z Australia. $3 630865
650 0 $a Social media $z New Zealand. $3 630866
700 1 $a Sheehan, Mark, $d 1959- $3 630857
700 1 $a Quinn-Allan, Deirdre. $3 630858