Sustainable marketing of cultural an...
Chhabra, Deepack, (1963-)

 

  • Sustainable marketing of cultural and heritage tourism[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 910.688
    書名/作者: Sustainable marketing of cultural and heritage tourism/ Deepak [i.e. Deepack] Chhabra.
    作者: Chhabra, Deepack,
    出版者: Milton Park, Abingdon, Oxon ; : Routledge,, 2010.
    面頁冊數: xii, 238 p. : : ill.
    標題: Heritage tourism.
    標題: Tourism - Marketing.
    標題: Sustainable development.
    標題: Cultural property - Repatriation.
    ISBN: 9780203855416 (e-book : PDF)
    書目註: Includes bibliographical references and index.
    內容註: 1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.
    電子資源: http://www.tandfebooks.com/isbn/9780203855416
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