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Managing and marketing tourist desti...

Baloglu, Seyhmus.

Managing and marketing tourist destinations[electronic resource] :strategies to gain a competitive edge /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	910.68
書名/作者:	Managing and marketing tourist destinations : strategies to gain a competitive edge // by Metin Kozak and Seyhmus Baloglu.
作者:	Kozak, M.
其他作者:	Baloglu, Seyhmus.
出版者:	New York : : Routledge,, 2011.
面頁冊數:	xx, 242 p. : : ill.
標題:	Tourism - Management.
標題:	Tourism - Marketing.
ISBN:	9780203842300 (e-book : PDF)
書目註:	Includes bibliographical references (p. [219]-238) and index.
內容註:	pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.
電子資源:	http://www.tandfebooks.com/isbn/9780203842300

Managing and marketing tourist destinations[electronic resource] :strategies to gain a competitive edge /
Kozak, M.1968-

Managing and marketing tourist destinationsstrategies to gain a competitive edge /[electronic resource] :by Metin Kozak and Seyhmus Baloglu. - New York :Routledge,2011. - xx, 242 p. :ill. - Routledge advances in tourism. - Routledge advances in tourism..

Includes bibliographical references (p. [219]-238) and index.

pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.

Mode of access: World Wide Web.

ISBN: 9780203842300 (e-book : PDF)Subjects--Topical Terms:

350013
Tourism
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: G155.A1 / K684 2011

Dewey Class. No.: 910.68 / K887

Managing and marketing tourist destinations[electronic resource] :strategies to gain a competitive edge /
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504 $a Includes bibliographical references (p. [219]-238) and index.
505 0 $a pt. 1. Destination competitiveness -- pt. 2. Destination management -- pt. 3. Destination marketing.
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650 0 $a Tourism $x Marketing. $3 337290
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