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Global sport marketing[electronic re...

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Desbordes, Michel.

Global sport marketing[electronic resource] :contemporary issues and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	796.0688
書名/作者:	Global sport marketing : contemporary issues and practice // edited by Michel Desbordes and Andre Richelieu.
其他作者:	Desbordes, Michel.
出版者:	Abingdon [England] ; : Routledge,, 2012.
面頁冊數:	xiv, 194 p. : : ill.
標題:	Sports - Cross-cultural studies. - Marketing
標題:	Sports and globalization - Cross-cultural studies.
標題:	Sports - Case studies. - Economic aspects
ISBN:	9780203126462 (e-book : PDF)
書目註:	Includes bibliographical references and index.
內容註:	pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
電子資源:	http://www.tandfebooks.com/isbn/9780203126462

Global sport marketing[electronic resource] :contemporary issues and practice /
Global sport marketingcontemporary issues and practice /[electronic resource] :edited by Michel Desbordes and Andre Richelieu. - Abingdon [England] ;Routledge,2012. - xiv, 194 p. :ill. - Routledge research in sport business and management.

Includes bibliographical references and index.

pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.

Mode of access: World Wide Web.

ISBN: 9780203126462 (e-book : PDF)Subjects--Topical Terms:

608600
Sports
--Marketing--Cross-cultural studies.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: GV716 / .G56 2012

Dewey Class. No.: 796.0688 / G562

Global sport marketing[electronic resource] :contemporary issues and practice /
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082 $a 796.0688 $b G562
245 0 0 $a Global sport marketing $h [electronic resource] : $b contemporary issues and practice / $c edited by Michel Desbordes and Andre Richelieu.
260 $a Abingdon [England] ; $a New York : $b Routledge, $c 2012.
300 $a xiv, 194 p. : $b ill.
490 0 $a Routledge research in sport business and management
504 $a Includes bibliographical references and index.
505 0 $a pt. 1. Management of the brand and its internationalization -- pt. 2. Events and their experiential dimension.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Marketing $v Cross-cultural studies. $3 608600
650 0 $a Sports and globalization $v Cross-cultural studies. $3 474210
650 0 $a Sports $x Economic aspects $v Case studies. $3 444457
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Desbordes, Michel. $3 444743
700 1 $a Richelieu, Andre. $3 608599
776 1 $z 9780415507202 (hardback)
856 4 0 $u http://www.tandfebooks.com/isbn/9780203126462

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