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Strategic international management[electronic resource] :text and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.18
書名/作者:	Strategic international management : text and cases // by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes.
作者:	Morschett, Dirk.
其他作者:	Schramm-Klein, Hanna.
出版者:	Wiesbaden : : Springer Fachmedien Wiesbaden :, 2015.
面頁冊數:	xiv, 561 p. : : ill., digital ;; 24 cm.
Contained By:	Springer eBooks
標題:	International business enterprises - Management.
標題:	Strategic planning.
標題:	Economics/Management Science.
標題:	Business Strategy/Leadership.
標題:	Business/Management Science, general.
標題:	Management/Business for Professionals.
ISBN:	9783658078843 (electronic bk.)
ISBN:	9783658078836 (paper)
內容註:	Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.
摘要、提要註:	A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
電子資源:	http://dx.doi.org/10.1007/978-3-658-07884-3

Strategic international management[electronic resource] :text and cases /
Morschett, Dirk.

Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - 3rd ed. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xiv, 561 p. :ill., digital ;24 cm.

Introduction to Strategic International Management -- The External Environment -- International Coordination -- Foreign Operation Modes -- Selected Value Chain Activities -- Selected International Business Functions.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.

ISBN: 9783658078843 (electronic bk.)

Standard No.: 10.1007/978-3-658-07884-3doiSubjects--Topical Terms:

339883
International business enterprises
--Management.

LC Class. No.: HD62.4

Dewey Class. No.: 658.18

Strategic international management[electronic resource] :text and cases /
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